Udemy Course Marketing #3: Get Lots of Free Students Fast

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Udemy Course Marketing #3: Get Lots of Free Students Fast

The morning of October, 18, 2017, I began a promotion to give away free coupons to my latest Udemy course. New enrollments are now slowing down after 3 1/2 days to the point that some useful data has arisen.

 

My plan was to utilize four avenues to increase student headcount for my course.

 

Udemy – I used a promotional announcement to all my students to advertise my new free course. Note that I have 61,000 students which is probably more than most instructors reading this document have access to. So my Udemy results are probably better than what you’ll experience. A single promotional announcement to all my students was the sole action I performed.

 

Facebook – I advertised via 30 Udemy coupon promotional groups. I posted my coupon twice to each group over a number of days.

 

Best Black Hat Forum (BBHF) – I posted my coupon on the BBHF site and bumped my post once with a reference to my already free course on the same topic.

 

Purchase – A number of people purchased my course before and while I announced the sale.

Also note that this course is in a rather small niche, so I found fewer takers than usual. Still, this fact shouldn’t affect the following overall ratios.

 

Here are the results of my attempt to gather students for my new Udemy course:

 

44% 1168 Udemy
4% 97 Facebook
49% 1304 BBHF
3% 10 Purchase
—- —-
100% 2579 Total Students
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1 Reply

Great! 

I enjoyed it a lot!

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