The morning of October, 18, 2017, I began a promotion to give away free coupons to my latest Udemy course. New enrollments are now slowing down after 3 1/2 days to the point that some useful data has arisen.
My plan was to utilize four avenues to increase student headcount for my course.
Udemy – I used a promotional announcement to all my students to advertise my new free course. Note that I have 61,000 students which is probably more than most instructors reading this document have access to. So my Udemy results are probably better than what you’ll experience. A single promotional announcement to all my students was the sole action I performed.
Facebook – I advertised via 30 Udemy coupon promotional groups. I posted my coupon twice to each group over a number of days.
Best Black Hat Forum (BBHF) – I posted my coupon on the BBHF site and bumped my post once with a reference to my already free course on the same topic.
Purchase – A number of people purchased my course before and while I announced the sale.
Also note that this course is in a rather small niche, so I found fewer takers than usual. Still, this fact shouldn’t affect the following overall ratios.
Here are the results of my attempt to gather students for my new Udemy course:
44% 1168 Udemy
4% 97 Facebook
49% 1304 BBHF
3% 10 Purchase
100% 2579 Total Students