Hey there! I've been chipping away at creating a few courses over the past year or so and have gained around 1300 students. I would love some advice for how to scale this up and really start gaining more students, profit and momentum.
If you have time, please check out my courses as I'd LOVE some feedback 🙂
Hi @Jamie De Smit - welcome fellow Aussie. The first thing I would do if I were you is to expand your Udemy bio - it is only one paragraph long. This is your opportunity to sell yourself and your qualifications as to why they should journey with and trust you.
I looked at two lectures in your Biomechanics course. You present well and have good balance of face to face/ interesting graphics and video footage - well done.
One quick win for students is to very early one give to give them an activity they than can do. I helps connect them to the course, the earning and you. For example after your intro to biomechs maybe have an assignment asking about why they are here on the course, do they have any injuries or areas they specifically wish to work on with either themselves or a friend. You don't have to ‘save them’ with your replies - it is to stimulate a deeper thinking from them.
Have you started any social media? A Facebook group for example for all of your courses - if you have questions to get in you dont have to restrict it to student only. I have many sales from people curious but not ready to commit.
Reviews - you are very light on for reviews. Are you sending out regular educational announcements? They are a great opportunity to thank students for their reviews and to ask them to keep them coming. We cannot prompt what type of review but we can ask for them. I scorn shot my top reviews of the week and add them to the bottom of the announcement- students love being recognised and thanked.
Hey @SharonRamel, thanks so much for your detailed response and feedback.
Thanks again, and great to connect with a fellow Aussie!
My other thought just now @Jamie De Smit , is what is it called in the Americas - is it called PE. Using that might confuse people. You need a global slogan or name that is instantly recognisable.
Hi @Jamie De Smit,
Thanks for the question. Below are the details that should answer your question:
I hope these inputs are helpful 🙂
Wow, thanks so much for your detailed response @Rahul Iyer! Lot's of homework for me to do haha. And I don't mind your directness at all, very helpful. Do you have good examples of your own or other courses that demonstrate some of the things you mentioned?
Hey @Jamie De Smit,
Thanks 🙂. My course titles might not be the right fit as I prepare my students for certification exams. However, feel free to look at any top niches and review the titles for mostly those courses that rank on page 1. For example, look for Java, Python, photography, life coaching, or some best sellers in your space. Reviewing others' work who have been there and done that will be the best exercise to know what works here on Udemy.
Hope this helps 🙂
Thank you Rahul for the detailed reply. It would be helpful to all teachers visiting this page! I realised that there is scope for redoing my bio! I am in a WhatsApp group with you, and picked up this link from there.
A tip I would add to what's already been shared: Keep the content fresh. Add a new lecture to expand on the topic, or a new downloadable PDF, or links to new resources or articles.
Also, say in your course title/description that your material is fresh by putting the year for example. You want prospective students to know that you're teaching techniques that are the latest and greatest as of 2022, not strategies from say, 5 or 10 years ago.
Put a reminder for yourself on your Google calendar to do this every year - update your material with fresh content (and check that you don't have a course title that says 2022, but it's currently 2023).