Some version of this question is one of the most common by instructors so I thought I would write this, which is a summary of advice from many experienced instructors.
I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy. Think strategically, not short term. It often takes a few years of effort to begin to make a significant return on your efforts.
The above is only my advice, but informed by the experience of many other successful instructors,
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This is a great list with a lot of value... every new instructor should take the time to study it, thanks for posting it!
Good post Larry!
Agree with pretty much all your points; my takeaway: don't waste money on FB ads directly; also I appreciate the hindsight to only offer FREE coupons to those who have visited/liked our course-related Facebook page - great idea.
wonderful suggestions Dear Larry
i have just started 2 days back and was trying to send a message through announcements but could not find thw way.
Can you help me fix the issue. I am not sure its activated to me or not?
with best & Kind Regards
Oh one more question I could find price of Camptasia $100 at some page of Udemy How can I buy this software through Udemy
God bless you Sir
Very well written and to-the-point post. Thanx a lot for sharing.
I got my first course published a day ago. Though I have offered a few discounted coupons to people I know might show interest of learning, however, I feel I need access to students from all over. Creating a separate FB/LinkedIn Page part is also done where I am now sharing links to my course. But till now course got 0 reviews and in the search list too it's not easily found. I a, very much worried and I fear that if my course won't be seen to students coming on Udemy, how are they going to enroll for it?
If I compare Udemy with amazon w.r.t marketing. amazon provides buy box to sellers for specific time that a specific seller would sale its products. however this is educational platform, i understand the priceless knowledge would never has any price to buy. every instructor's content is unique and priceless. Many instructors would earn more and rest of all would get some pennies. this is the flaw in Udemy's marketing strategies. There are some possible solutions to handle these flaws
1: Udemy should announce a price for any student/free/paid separately. there's no policy if someone would be enrolled free of cost and you would get nothing even you worked hard to create content of this website and published after publishing of course : if you would give free coupons :you would get nothing even you are giving traffic to Udemy. This should be concerned
2: In course Page of instructor when an instructor would publish new courses and after publishing of courses; if your course would be related to tech/IT and professional, in course page, you would find the message / alert like "Your course eligible for Udemy Business etc." it means your course can be selected for companies employees, the companies which are registered their employees for their career development. There's no policy of selection of your course even the content of course would be related to fully professional for employees. Udemy Business courses selection program has not any transparent policies. Udemy just select randomly when you would ask they would tell you; courses would be chosen randomly, rating etc. the question is that, if someone would publish course today then how an instructor can get the reviews and rating and even after reviews/rating what is the random policy of udemy for selection in udemy business. the help page related to Udemy Business doesn't provide any question/answer in this regards. According to Udemy Business; when subscribed company would refer a course for their employees for career development; your course would be promoted and you would get share in some percentage of subscription of companies. This should be transparent.
3: There's no instructor oriented policies for marketing/promotion/sale of new courses.
4: Many instructors don't know how to promote their courses on social media because they only rely on Udemy's promotional team/Marketing team. if Udemy's team think that they (instructors) should do it themselves on social media to promote then why they use this platform. they should use social media or YouTube for teaching instead of Udemy or what is the benefit for instructors, they create contents, record and publish on Udemy and they need to promote also?. What is the role of Udemy Promotion? and why Udemy's team is not efficient to promote new courses and it has now become under discussion. does Udemy audit their promotional/marketing team. if yes then where is the report on monthly promotion on instructor's portal. Please provide transparency in this regards how Udemy is promoting; where; when; how many students etc.
Note: The above mentioned points are related to the experience and best of my knowledge. I hope Udemy would work on these points immediately and the discussion is not based on the negative perspective. it is only for the betterment of this platform/Udemy. Thanks
@armalik As the author of the original post in this thread, let me point out that this discussion is about what YOU can do to market YOUR courses. There are many dozens of posts by instructors suggesting things that Udemy could/should do better. So your comments, independent of their merit, belong somewhere else.
I think instructors community first resolve the matter of instructors benefit. they prepare ,record and publish unique contents. Moreover, they generate traffic for Udemy at 0 price. it seems to be a joke for instructors. i am just watching the traffic on my courses it's really low traffic because of the anti-instructor algorithm of promotion/marketing team of Udemy and Udemy's team should consider the above mentioned points for instructors. Furthermore, by participating in this community for new comers the experience instructors should be rewarded too.
Can you give me an advice ?
Should I use English or my native language in social media and blog post?
Most of my students on Udemy are English speaking. But most of followers in my social media are my native language speaking.
In term of course marketing, I don't know what language should I use.
I read your post. It is very helpful. Could you provide me some pointers on how to market the course so we get fee paying students. Since this was my first course I created 1 free coupon but am hesitant to do any more. Work and time are of value and I would not like to take anything for free in this world.
Thanks in advance
@SarmishthaP901 The original post in this thread is an answer to your question. In the forum search "marketing" and you will find helpful posts from other experienced instructors as well.
The short answer is that there are no easy answers.