How can I market my course?

cancel
Showing results for 
Search instead for 
Did you mean: 

How can I market my course?

Go to solution

 

Some version of this question is one of the most common by instructors so I thought I would write this, which is a summary of advice from many experienced instructors.

 

I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy. Think strategically, not short term. It often takes a few years of effort to begin to make a significant return on your efforts. 

 

  1. First and most important BE an expert in your field of knowledge. Read, study, and demonstrate state of the art knowledge in your field. If you aren’t this… nothing else is likely to work.
  2. Be sure that your course landing page communicates your expertise… “Why should I listen to you?” And, be sure that your course landing page communicates the “benefits” of your course, not merely the “features” of your course. Benefits are how this course will personally benefit me. Customers buy benefits, not features! 
  3. Remember that most of your future students will be on Udemy searching for something. That “something” are key words that they will put into the search bar. Think carefully about the key words your future students may be searching for and be sure they are in your title and/or your subtitle. This is how students will find you.
  4. Your promo video is what catches students after they land on your page. Spend ten times the amount of time perfecting your promo video as you do on any other lecture. State the benefits of your course, your qualifications, and invite them to join you. These are more important than outlining all the topics (features) of your course. Also, remember that buying decisions are not simply “rational” decisions; they are emotional decisions, and that is about how you make them feel! Personality sells. Do I want to spend hours with this person? Do I like them? I know it isn't "rational" but we buy from people we like.
  5. Be your own “brand manager” and build your brand. Brands are built over time by building trust in your marketplace. Brand value is created by being trustworthy, creating consistent value for your customers, over time. The most successful instructors are focused on “marketing”, not just “selling.” Know the difference.
  6. Identify Facebook and LinkedIn groups related to your subject matter. Join them. Participate in discussion.
  7. Demonstrate expertise by publishing a blog/website with your biography, articles you have written, a page for your courses, and regular blog posts that are educational, value-adding posts. You can see mine at ManagementMeditations.com. It is only one possible model, but I am sure there are better ones. Google the names of some of the more successful instructors and you will find their personal websites.
  8. Then, share these blog posts or articles with all relevant groups on LinkedIn or FB. Your LinkedIn page should have articles by you, on your area of expertise. Prove that you are a “thought leader” in your field.
  9. Build your own email list be capturing visitors to your website. I use Sumo, but there are other WordPress plugins to do this… oh, use WordPress for your blog. You don’t have to be a web development expert to create a WordPress website.
  10. Your Udemy students are your own mail list in that you can send both educational and promo announcements. As you build the number of students there is a multiplying effect when you share what you write.
  11. Develop additional courses in your area of expertise. The more courses you have the easier it is to launch a new course by marketing to your current students.
  12. Obviously, do a great job of developing your on-camera presence and your courses. Engage in continuous improvement. Alexa Fischer’s Confidence on Camera course is excellent for improving your on-camera presentation skills.
  13. Develop a YouTube channel where you can upload the introductory lecture(s) to your courses and include a link, with a discount coupon, to your Udemy course.
  14. Develop a Facebook discussion page for your students and to publish articles (the same ones as on your blog page and LinkedIn page.
  15. Watch Scott Duffy’s course on Udemy SEO Marketing.
  16. It is a consensus of experienced instructors that paid Facebook ads do not work.
  17. Do not give away of free courses or thousands of free coupons. Those who take these coupons are not likely to go through the course and are likely to leave poor reviews. Give away a few free coupons to those on your personal FB page, those who know you, and may go through the course and may give a good review. This is something to do only at the first launch of a course.
  18. Do not even think about purchasing reviews!!! They are now spotted and removed by Udemy’s Trust and Safety group.
  19. Have patience… you are building a business and like starting any business, it is not a get rich quick thing. It takes patience and persistence. Udemy is not a path to quick riches and it is not “passive income.”

The above is only my advice, but informed by the experience of many other successful instructors,

Larry Miller

Lawrence M. Miller
Author/Instructor
11 ACCEPTED SOLUTIONS

Accepted Solutions

Go to solution

This is a great list with a lot of value... every new instructor should take the time to study it, thanks for posting it!

The season of failure is the best time for sowing the seeds of success (Paramhansa Yogananda)

View solution in original post

Go to solution

Hi Lawrence,

Nice and to the point post.

Regards,

Haytham | realarabic.com

 

View solution in original post

Go to solution

Thanks Larry, I have had a very bad experience with free coupons. Never again.

 

Blessings for the advice.

 

View solution in original post

Go to solution

Super Awesome.

Adding few more points.

1) Answer the questions in quora related to your course and provide course link.

2) Apply same strategy in reddit.

 

View solution in original post

Go to solution

Great advice, thanks for sharing. 

View solution in original post

Go to solution

Good post Larry!

 

Agree with pretty much all your points; my takeaway: don't waste money on FB ads directly; also I appreciate the hindsight to only offer FREE coupons to those who have visited/liked our course-related Facebook page - great idea.

 

Thanks!

 

Susan

View solution in original post

Go to solution

nice; and, also, if I could add:  don't let One course determine the feasiblity of your teaching efforts.  Have a couple of courses on--before, you panic!

View solution in original post

Go to solution

wonderful suggestions Dear Larry

i have just started 2 days back and was trying to send a message through announcements but could not find thw way.

Can you help me fix the issue. I am not sure its activated to me or not?

with best & Kind Regards

 

Oh one more question I could find price of Camptasia $100 at some page of Udemy How can I buy this software through Udemy 

God bless you Sir

View solution in original post

Go to solution

Hi Lawrence,

 

Very well written and to-the-point post. Thanx a lot for sharing.

I got my first course published a day ago. Though I have offered a few discounted coupons to people I know might show interest of learning, however, I feel I need access to students from all over. Creating a separate FB/LinkedIn Page part is also done where I am now sharing links to my course. But till now course got 0 reviews and in the search list too it's not easily found. I a, very much worried and I fear that if my course won't be seen to students coming on Udemy, how are they going to enroll for it?

View solution in original post

185 Replies

Go to solution

This is a great list with a lot of value... every new instructor should take the time to study it, thanks for posting it!

The season of failure is the best time for sowing the seeds of success (Paramhansa Yogananda)

Go to solution

Thank you so much, Larry, for this incredible list! My first course launched about a month ago, and I created a free coupon and sent it to 5 people - the close friends's circle - and i asked them genuinely to watch it and do a review, and that's what they did, their feedback was very helpful. I did this absolutely intuitively, and I am very happy Larry backed that up 🙂 I am only learning all the tools of promoting here, and absolutely, we have to be here for a long haul, that's the only way it's gonna work. I am already preparing the second course, and it's been fun so far. Good luck to everyone in this amazing community!

Go to solution

Great information thanks for posting

Go to solution

Hey @MassimilianoAlf 

 

Love that quote. Failure can be such a nice learning experience. I quickly checked your YouTube channel and was surprised to see a fellow artist... Loved it! I might also be able to help you with your channel if you would need some help... 

I currently reach 551K people/month on YouTube and would be able to answer all your YouTube questions for FREE. Questions concerning title & thumbnail creation, intro's, SEO, getting more views, getting more subscribers, topic research, etc... ). I love helping, I love sharing knowledge and growing together. I believe those who help each other out are the ones who come out on top.

 

In exchange for my knowledge I would like to tap into your knowledge about Udemy courses. I would love to ask an experienced Udemy instructor questions about Udemy (course marketing, reviews, social proof, course creation, advertisement, etc.) Let me know if you would be interested in exchanging information. 

 

For your information here are my YouTube stats: 

- @DriesKetels (YouTube handle)

- 551K people reached/month

- 230K watch time/ month 

- 400 shares/month 

- 18K subs total

- 700 subs gained/month 

- 55K interactions/month 

- 52% aged between 25-44

 

Hope to hear from you, let's grow together and educate each other,

Friendly,

Dries

 

Go to solution

FYI clicking on your website and youtube links, both don't work. You might want to check them out. 

Lawrence M. Miller
Author/Instructor

Go to solution

@LawrenceMMiller You're right... old links. Just fixed it. Thanks Lawrence. 

Go to solution

I agree with you.

Go to solution

Hand down my favorite post of yours Larry and there are quite a few! Thanks for sharing it here as well.

Alicia Paz M.A, QMHP

Go to solution

Hi Lawrence, great posti! do you mind if I translate your posting in Japanese and share it with fellow Japanese instructors? Your widsom is definitely we should know. 

Go to solution

Shigeru, Please feel free to translate and share as you wish.

Lawrence M. Miller
Author/Instructor

Go to solution

Thanks! Lawrence! 

Go to solution

Love this post. A good strong place for people to start!

Go to solution

Great advice, Lawrence.

Go to solution

Nice post. Thanks for sharing. Heart

Go to solution

Awesome post. Thanks! Looks like I need to revamp my landing pages. They're too robotic. 

Go to solution

Great list to follow and very constructive advise. Thank you for sharing.

Go to solution

Your last point "Have patience" caught my eye. I am doing everything in my power to market my courses but always finding everything worthless in the end....One must possess the power of patience in order to get the best out of anything.

 

Thank you so much for such a inspiring, educational and motivating post.

Go to solution

Thank you so much for sharing your experience. 

Very inspiring for me !

Go to solution

Great info.Thank you for sharing 

Go to solution

@LawrenceMMiller  Loving your posts! Thank you for valueable information!

Go to solution

Thank you very much for posting this!  It is very helpful! *****

Go to solution

Hi Lawrence,

Nice and to the point post.

Regards,

Haytham | realarabic.com

 

Go to solution

Thank you Lawrence for getting the ball rolling with listing the top tips for new (and old!) instructors on Udemy. One of the problems with the previous facebook community was that the same questions got asked over and over again. Hopefully with this new community for instructors we'll be able to find the importance stuff much more quickly and there will be less repetition and more new isights as they arise

Go to solution

greetings. I am turkish. I created a course with an English language. my friends are also turkish. How do I sell my English course?

Go to solution

Hi, I recommend you use the search function in this forum to find your information. I am moving this topic to the main topic created by Lawrence Miller who is an authority in this domain. 

Greg Reverdiau - Airplane and Drone Training

Go to solution

I don't know what I earn from udemy but I know udemy have such a thoughtful instructors like Larry Miller. Really this post is the conculusion of 600 pages book and I am saving it and I will read it until I am working on udemy. Awesome 

Go to solution

Thanks Larry, I have had a very bad experience with free coupons. Never again.

 

Blessings for the advice.

 

Go to solution

totally agree

I haven't done any free coupons for over a year and couldn't be happier. 

____________________________________________________________________________

Digital Course Creator - Happy to connect with other instructors

Go to solution

Yes, people only sign up so they can "watch it later" which I don't think ever comes

Go to solution

Awesome!!!! Definitely keeping these tips.. thanks Lawrence

Go to solution

Good marketing insight 

 

Go to solution

Excellent marketing advice.  Thanks for sharing

Go to solution

Nice checklist. Very helpful advice. Thanks for contributing to all of us, Larry. 

Go to solution

Really great post, and I can really see what mistakes i made.

On my way to fixing them Smiley Wink

Thanks a million

Go to solution

Excellent tips. Thank you for sharing with us.

Go to solution

New to Udemy as an instructor. Stuggling with marketing right now. This is inspiring and insightful. Thank you

Go to solution

Super Awesome.

Adding few more points.

1) Answer the questions in quora related to your course and provide course link.

2) Apply same strategy in reddit.

 

Go to solution

I concur with Quora as there’s a ton of opportunities to share what you know, answer specific and targeted questions, and elevate your status as an expert in your area. 

Also - pro tip, you can link your course in your signature, and drive readers and respondents interested in your solution to check out your course. I recommend only one course per answer responses. 

-

EM

Go to solution

Be careful with Reddit. I posted a response from my phone which included a link to one of my courses and was immediately flagged as SPAM and was banned for a couple of days until I explained what happened. 

I think it depends on the Reddit forum and the moderator, but answering the questions is a great way to present yourself as an expert (if not the expert) in the field or area. 

Go to solution

not a bad idea

Go to solution

Great addition

I do that on Quora but never liked Reddit. 

Go to solution

Great advice, thanks for sharing. 

Go to solution

Great post! Thanks for sharing your thoughts!

Go to solution

Thank you, that makes sense.  I appreciate the information, just what I'm looking for.  Thank you

 

Katrina

Go to solution

Thank you very much for sharing the tips. I consider it as a guidance to my marketing strategy.

Go to solution

Hi;

Great!

Thanks;

Go to solution

Exactly what i was looking for. Thanks very much Larry. i was actually brainstorming marketing strategies for my udemy course and i came accross this. I'm going to keep on working with this list untill am done exhausting it. Then i will go over it again Smiley LOL

cancel
Showing results for 
Search instead for 
Did you mean: 
Stories and inspiration
Pull up a seat and chat with your fellow instructors. This is a great place to get to know each other, swap stories, and just relax.