How can I market my course?

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How can I market my course?

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Some version of this question is one of the most common by instructors so I thought I would write this, which is a summary of advice from many experienced instructors.

 

I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy. Think strategically, not short term. It often takes a few years of effort to begin to make a significant return on your efforts. 

 

  1. First and most important BE an expert in your field of knowledge. Read, study, and demonstrate state of the art knowledge in your field. If you aren’t this… nothing else is likely to work.
  2. Be sure that your course landing page communicates your expertise… “Why should I listen to you?” And, be sure that your course landing page communicates the “benefits” of your course, not merely the “features” of your course. Benefits are how this course will personally benefit me. Customers buy benefits, not features! 
  3. Remember that most of your future students will be on Udemy searching for something. That “something” are key words that they will put into the search bar. Think carefully about the key words your future students may be searching for and be sure they are in your title and/or your subtitle. This is how students will find you.
  4. Your promo video is what catches students after they land on your page. Spend ten times the amount of time perfecting your promo video as you do on any other lecture. State the benefits of your course, your qualifications, and invite them to join you. These are more important than outlining all the topics (features) of your course. Also, remember that buying decisions are not simply “rational” decisions; they are emotional decisions, and that is about how you make them feel! Personality sells. Do I want to spend hours with this person? Do I like them? I know it isn't "rational" but we buy from people we like.
  5. Be your own “brand manager” and build your brand. Brands are built over time by building trust in your marketplace. Brand value is created by being trustworthy, creating consistent value for your customers, over time. The most successful instructors are focused on “marketing”, not just “selling.” Know the difference.
  6. Identify Facebook and LinkedIn groups related to your subject matter. Join them. Participate in discussion.
  7. Demonstrate expertise by publishing a blog/website with your biography, articles you have written, a page for your courses, and regular blog posts that are educational, value-adding posts. You can see mine at ManagementMeditations.com. It is only one possible model, but I am sure there are better ones. Google the names of some of the more successful instructors and you will find their personal websites.
  8. Then, share these blog posts or articles with all relevant groups on LinkedIn or FB. Your LinkedIn page should have articles by you, on your area of expertise. Prove that you are a “thought leader” in your field.
  9. Build your own email list be capturing visitors to your website. I use Sumo, but there are other WordPress plugins to do this… oh, use WordPress for your blog. You don’t have to be a web development expert to create a WordPress website.
  10. Your Udemy students are your own mail list in that you can send both educational and promo announcements. As you build the number of students there is a multiplying effect when you share what you write.
  11. Develop additional courses in your area of expertise. The more courses you have the easier it is to launch a new course by marketing to your current students.
  12. Obviously, do a great job of developing your on-camera presence and your courses. Engage in continuous improvement. Alexa Fischer’s Confidence on Camera course is excellent for improving your on-camera presentation skills.
  13. Develop a YouTube channel where you can upload the introductory lecture(s) to your courses and include a link, with a discount coupon, to your Udemy course.
  14. Develop a Facebook discussion page for your students and to publish articles (the same ones as on your blog page and LinkedIn page.
  15. Watch Scott Duffy’s course on Udemy SEO Marketing.
  16. It is a consensus of experienced instructors that paid Facebook ads do not work.
  17. Do not give away of free courses or thousands of free coupons. Those who take these coupons are not likely to go through the course and are likely to leave poor reviews. Give away a few free coupons to those on your personal FB page, those who know you, and may go through the course and may give a good review. This is something to do only at the first launch of a course.
  18. Do not even think about purchasing reviews!!! They are now spotted and removed by Udemy’s Trust and Safety group.
  19. Have patience… you are building a business and like starting any business, it is not a get rich quick thing. It takes patience and persistence. Udemy is not a path to quick riches and it is not “passive income.”

The above is only my advice, but informed by the experience of many other successful instructors,

Larry Miller

Lawrence M. Miller
Author/Instructor
184 Replies

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over again until it is autamatic Smiley Happy

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Very well written. Thanks a lot for sharing.

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Thanks a lot Mr.Miller,

I will start working on your advice

 

Best regards

Vinod KJ

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LOVE IT! thanks Larry! much appreciated- I do a lot of this already- but a few extra gorgeous gems in there that I hadn't thought of - thanks so much for sharing! 

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Thank you for the guidance. 

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Thanks for advice

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Excellent post thanks for sharing

____________________________________________________________________________

Digital Course Creator - Happy to connect with other instructors

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thanks for valuable advice

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This is really important information! Thanks for posting!

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I would just add that Reddit is a great place to find people whose problems tiur course can help fix. I give people advice and feedback on Reddit every Wednesday. You get the odd troll but that's life online!

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Good post Larry!

 

Agree with pretty much all your points; my takeaway: don't waste money on FB ads directly; also I appreciate the hindsight to only offer FREE coupons to those who have visited/liked our course-related Facebook page - great idea.

 

Thanks!

 

Susan

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Hi Susan,

I am currently using Facebook ads and honestly it doesn't work. Although there have been hundreds clicks on my course's link but none of them purchase it!

Most of my students come from the affiliate marketing program.

Could you explain me any reason why FB ads don't work?

Or we cannot trust FB on the statistic number that they show us?

Many thanks.

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I liked and very nice tips to consider during preparation  of the course and after publishing.

 

Thanks alot for these points.


@LawrenceMMiller wrote:

 

Some version of this question is one of the most common questions by instructors on the old forum so I thought I would repeat it here for others to reference.

 

I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy.

 

  1. First and most important BE an expert in your topic. Read, study, and demonstrate state of the art knowledge in your field. If you aren’t this… nothing else is likely to work.
  2. Be sure that your course landing page communicates your expertise… “Why should I listen to you?” And, be sure that your course landing page communicates the “benefits” of your course, not merely the “features” of your course. Customers buy benefits, not features!
  3. Remember that most of your future students will be on Udemy searching for something. That “something” are key words that they will put into the search bar. Think carefully about the key words your future students may be search for and be sure they are in your title and/or your subtitle. This is how students will find you.
  4. Your promo video is what catches students after they land on your page. Spend ten times the amount of time perfecting your promo video as you do on any other lecture. State the benefits of your course, your qualifications, and invite them to join you. These are more important than outlining all the topics (features) of your course. Also, remember that buying decisions are not simply “rational” decisions; they are emotional decisions, and that is about how you make them feel!
  5. Be your own “brand manager” and build your brand. Brands are built over time by building trust in your marketplace. Brand value is created by being trustworthy, creating consistent value for your customers, over time. The most successful instructors are focused on “marketing”, not just “selling.” Know the difference.
  6. Identify Facebook and LinkedIn groups related to your subject matter. Join them. Participate in discussion.
  7. Demonstrate expertise by publishing a blog/website with your biography, articles you have written, a page for your courses, and regular blog posts that are educational, value-adding posts. Google the names of some of the more successful instructors and you will find their personal websites.
  8. Then, share these blog posts or articles with all relevant groups on LinkedIn or FB. Your LinkedIn page should have articles by you, on your area of expertise. Prove that you are a “thought leader” in your field.
  9. Build your own email list be capturing visitors to your website. I use Sumo, but there are other WordPress plugins to do this… oh, use WordPress for your blog. You don’t have to be a web development expert to create a WordPress website.
  10. Your Udemy students are your own mail list in that you can send both educational and promo announcements. As you build the number of students there is a multiplying effect when you share what you write.
  11. Develop additional courses in your area of expertise. The more courses you have the easier it is to launch a new course by marketing to your current students.
  12. Obviously, do a great job of developing your on-camera presence and your courses. Engage in continuous improvement. Alexa Fischer’s Confidence on Camera course is excellent for improving your on-camera presentation skills.
  13. Develop a YouTube channel where you can upload the introductory lecture(s) to your courses and include a link, with a discount coupon, to your Udemy course.
  14. Develop a Facebook discussion page for your students and to publish articles (the same ones as on your blog page and LinkedIn page.
  15. Watch Scott Duffy’s course on Udemy SEO Marketing.
  16. It is a consensus of experienced instructors that paid Facebook ads do not work.
  17. Do not give away of free courses or thousands of free coupons. Those who take these coupons are not likely to go through the course and are likely to leave poor reviews. Give away a few free coupons to those on your personal FB page, those who know you, and may go through the course and may give a good review. This is something to do only at the first launch of a course.
  18. Do not even think about purchasing reviews!!! They are now spotted and removed by Udemy’s Trust and Safety group.
  19. Have patience… you are building a business and like starting any business, it is not a get rich quick thing. It takes patience and persistence. Udemy is not a path to quick riches and it is not “passive income.”

The above is only my advice, but they are informed by the experience of many other successful instructors,

Larry Miller


 

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It was really helpful especially for someone like me (beginner) and absolutely I'll will give them a try and find out the out comes. Because, without trying a strategy it will be too early to jump into conclusion.

 

Thank you Mr. Lawrence M. Miller

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Nice one! Thanks for sharing

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Thank you. I am new here and for someone like me, these are highly valuable suggestions. Thank you so much for taking the time to share this with the community. 

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nice; and, also, if I could add:  don't let One course determine the feasiblity of your teaching efforts.  Have a couple of courses on--before, you panic!

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Thank you. Yes, I am already developing my next course. 

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One of the best advice I have got now .. Thanks a lot, how come I haven't read this since and to think I almost made a mistake .. Thank you sir more new tips you have learnt will go a long way .. 

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Thank you Lawrence for sharing all these poins in detail

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Thank you so much. 

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Lawrence, I just had my course published on Udemy and your post is the first I'm reading in the Instructor Club. I am ready for a highly successful launch and I very much appreciate your recommendations, particularly the insight about "free" and coupon use.  Thanks so much! 
Dianne Collins, Creator of QuantumThink® 

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Thank you

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Definitely, it was a great post and you are awesome. Thanks

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These are great advices

Thank you so much

 

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wonderful suggestions Dear Larry

i have just started 2 days back and was trying to send a message through announcements but could not find thw way.

Can you help me fix the issue. I am not sure its activated to me or not?

with best & Kind Regards

 

Oh one more question I could find price of Camptasia $100 at some page of Udemy How can I buy this software through Udemy 

God bless you Sir

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I don't know the answer to either of these questions.

 

You can always contact support@udemy.com for help.

 

Lawrence M. Miller
Author/Instructor

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Thanks for this post

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Just at the right time for me. Many thanks


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Great advice here, thanks Lawarence for sharing. I will definately be applying these marketing tips. 

An effective, versatile and highly self-motivated person.

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this is really informative. thanks. 

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Hi Lawrence,

 

Very well written and to-the-point post. Thanx a lot for sharing.

I got my first course published a day ago. Though I have offered a few discounted coupons to people I know might show interest of learning, however, I feel I need access to students from all over. Creating a separate FB/LinkedIn Page part is also done where I am now sharing links to my course. But till now course got 0 reviews and in the search list too it's not easily found. I a, very much worried and I fear that if my course won't be seen to students coming on Udemy, how are they going to enroll for it?

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Hello Piyush

Don't worry too much about the reviews.

When I published my course to Udemy, I had similar problems of anxiety.

Udemy still stands to be the best platform for both teachers and learners from my experience.

Keep on advertising your course and your day will come.

 

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to be honnest, I found most of what you said a total waste of time. I have no idea why so many people here clapped their hands.

 

You find tones of exactly the same banalities on the net, just do a google search 😞

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@Cristi S. I wrote the original message a couple years ago, to be helpful to new instructors. I didn't write to win applause from you or anyone else. Obviously, it was helpful to a good number of new instructors. If it wasn't helpful to you, that is fine. 

Perhaps you can share your own more brilliant and creative ideas that have helped you be a successful instructor. 

 

 

Lawrence M. Miller
Author/Instructor

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Thanks for this.
I recently just published my first course featuring a Games Writer, 3 students so far. Just wondering how I could increase sign-ups. It's about Narrative Design and Games Writing.

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Thank you for sharing this is a very informative post. I have been doing several Facebook adds and I have been battling with whether they work or not. 


@LawrenceMMiller wrote:

 

Some version of this question is one of the most common by instructors so I thought I would write this, which is a summary of advice from many experienced instructors.

 

I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy. Think strategically, not short term. It often takes a few years of effort to begin to make a significant return on your efforts. 

 

  1. First and most important BE an expert in your field of knowledge. Read, study, and demonstrate state of the art knowledge in your field. If you aren’t this… nothing else is likely to work.
  2. Be sure that your course landing page communicates your expertise… “Why should I listen to you?” And, be sure that your course landing page communicates the “benefits” of your course, not merely the “features” of your course. Benefits are how this course will personally benefit me. Customers buy benefits, not features! 
  3. Remember that most of your future students will be on Udemy searching for something. That “something” are key words that they will put into the search bar. Think carefully about the key words your future students may be searching for and be sure they are in your title and/or your subtitle. This is how students will find you.
  4. Your promo video is what catches students after they land on your page. Spend ten times the amount of time perfecting your promo video as you do on any other lecture. State the benefits of your course, your qualifications, and invite them to join you. These are more important than outlining all the topics (features) of your course. Also, remember that buying decisions are not simply “rational” decisions; they are emotional decisions, and that is about how you make them feel! 
  5. Be your own “brand manager” and build your brand. Brands are built over time by building trust in your marketplace. Brand value is created by being trustworthy, creating consistent value for your customers, over time. The most successful instructors are focused on “marketing”, not just “selling.” Know the difference.
  6. Identify Facebook and LinkedIn groups related to your subject matter. Join them. Participate in discussion.
  7. Demonstrate expertise by publishing a blog/website with your biography, articles you have written, a page for your courses, and regular blog posts that are educational, value-adding posts. You can see mine at ManagementMeditations.com. It is only one possible model, but I am sure there are better ones. Google the names of some of the more successful instructors and you will find their personal websites.
  8. Then, share these blog posts or articles with all relevant groups on LinkedIn or FB. Your LinkedIn page should have articles by you, on your area of expertise. Prove that you are a “thought leader” in your field.
  9. Build your own email list be capturing visitors to your website. I use Sumo, but there are other WordPress plugins to do this… oh, use WordPress for your blog. You don’t have to be a web development expert to create a WordPress website.
  10. Your Udemy students are your own mail list in that you can send both educational and promo announcements. As you build the number of students there is a multiplying effect when you share what you write.
  11. Develop additional courses in your area of expertise. The more courses you have the easier it is to launch a new course by marketing to your current students.
  12. Obviously, do a great job of developing your on-camera presence and your courses. Engage in continuous improvement. Alexa Fischer’s Confidence on Camera course is excellent for improving your on-camera presentation skills.
  13. Develop a YouTube channel where you can upload the introductory lecture(s) to your courses and include a link, with a discount coupon, to your Udemy course.
  14. Develop a Facebook discussion page for your students and to publish articles (the same ones as on your blog page and LinkedIn page.
  15. Watch Scott Duffy’s course on Udemy SEO Marketing.
  16. It is a consensus of experienced instructors that paid Facebook ads do not work.
  17. Do not give away of free courses or thousands of free coupons. Those who take these coupons are not likely to go through the course and are likely to leave poor reviews. Give away a few free coupons to those on your personal FB page, those who know you, and may go through the course and may give a good review. This is something to do only at the first launch of a course.
  18. Do not even think about purchasing reviews!!! They are now spotted and removed by Udemy’s Trust and Safety group.
  19. Have patience… you are building a business and like starting any business, it is not a get rich quick thing. It takes patience and persistence. Udemy is not a path to quick riches and it is not “passive income.”

The above is only my advice, but informed by the experience of many other successful instructors,

Larry Miller


 

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Thank you so much ! I needed this 😄 God bless 


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Thanks Larry for these very helpful tips. I'm going to put some into practice and see better results.

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Great advice, that helped a lot as I have been making courses for the last 3 years and there are a couple of things you mentioned that I haven't been doing  🤙🏽

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Goodone.. thought provoking and indeed useful.. 

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Superb article. Thanks a lot. I really needed those information.

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Thank you - just got my first course approved today! I have a lot to learn and I know that marketing is one of my weakest areas - so thank you so much for this!

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Wow, Sir! Thanks


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Hi @LawrenceMMiller ,

Inspiring...! 

 

Thanks for sharing insightful bulletins 💓

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Great. Thank you for Sharing.

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Hi Larry,

 

Thank you so much. It is great to get this kind of information.

 

Marty!

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Thanks a lot Lawrence for this amazing list. Very kind. of you. GOD BLESS

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Very valuable advices. 

iTAS
Storyteller Storyteller
Storyteller

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Dear @LawrenceMMiller ,

 

Read every point clearly and thoroughly. Well explained and as a new instructor, learnt and understood many things to take care while creating our further courses.

 

Thanks,

Aadi Puttaswamy

Founer, iTech Analytic Solutions

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