01-25-2019 06:51 AM - edited 08-21-2021 05:36 AM
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Some version of this question is one of the most common by instructors so I thought I would write this, which is a summary of advice from many experienced instructors.
I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy. Think strategically, not short term. It often takes a few years of effort to begin to make a significant return on your efforts.
The above is only my advice, but informed by the experience of many other successful instructors,
Larry Miller
Solved! Go to Solution.
01-25-2019 08:44 AM
Go to solutionThis is a great list with a lot of value... every new instructor should take the time to study it, thanks for posting it!
02-05-2019 06:31 AM
Go to solutionNice post. Thanks for sharing.
02-05-2019 11:14 PM - edited 02-05-2019 11:16 PM
Go to solutionHi Lawrence,
Nice and to the point post.
Regards,
Haytham | realarabic.com
02-06-2019 04:12 PM
Go to solutionThanks Larry, I have had a very bad experience with free coupons. Never again.
Blessings for the advice.
02-24-2019 12:16 AM
Go to solutionSuper Awesome.
Adding few more points.
1) Answer the questions in quora related to your course and provide course link.
2) Apply same strategy in reddit.
03-04-2019 09:07 AM
Go to solutionGreat advice, thanks for sharing.
03-22-2019 06:32 AM
Go to solutionwell written
09-05-2019 01:31 PM
Go to solutionGood post Larry!
Agree with pretty much all your points; my takeaway: don't waste money on FB ads directly; also I appreciate the hindsight to only offer FREE coupons to those who have visited/liked our course-related Facebook page - great idea.
Thanks!
Susan
02-08-2020 06:02 PM
Go to solutionnice; and, also, if I could add: don't let One course determine the feasiblity of your teaching efforts. Have a couple of courses on--before, you panic!
04-27-2020 06:13 AM
Go to solutionwonderful suggestions Dear Larry
i have just started 2 days back and was trying to send a message through announcements but could not find thw way.
Can you help me fix the issue. I am not sure its activated to me or not?
with best & Kind Regards
Oh one more question I could find price of Camptasia $100 at some page of Udemy How can I buy this software through Udemy
God bless you Sir
05-27-2020 07:21 PM
Go to solutionHi Lawrence,
Very well written and to-the-point post. Thanx a lot for sharing.
I got my first course published a day ago. Though I have offered a few discounted coupons to people I know might show interest of learning, however, I feel I need access to students from all over. Creating a separate FB/LinkedIn Page part is also done where I am now sharing links to my course. But till now course got 0 reviews and in the search list too it's not easily found. I a, very much worried and I fear that if my course won't be seen to students coming on Udemy, how are they going to enroll for it?
12-13-2020 12:18 PM
Go to solutionThanks Sir. Can you suggest any?
01-06-2021 07:23 PM
Go to solutiongreat thks for sharing Lawrence! it helps me a lot as a new instructor in Udemy. thank you!
01-08-2021 09:02 AM
Go to solutionThanks Lawrance !
01-24-2021 05:01 AM
Go to solutionWhat fantastic advice Larry! Truly helpful in getting a plan together. Thankyou!
02-03-2021 06:34 AM
Go to solutionThank you! I have launched two courses on different topics: Art for beginners and English Grammar, but have not had great success. I will definitely try your advice.
02-03-2021 05:51 PM
Go to solutionWhat happened to Scott Duffy's Udemy SEO course? Was it taken down? Thanks!
02-07-2021 05:40 PM
Go to solution@ScottDuffy (thats his post it name- not sure if that helps!
02-06-2021 04:31 PM
Go to solutionI’m going to add on about for people asking about Facebook Ads. It is a bad practice. Udemy does paid ads for us and they take the financial risk. Facebook ads work for self-hosted courses over $100 and you have to understand how to create and who to market to there. Even then, only 4% buy through Facebook and it takes 2-3 PPC per person. You are running far in the red. Time spent posting on platforms and free questions is how you market for Udemy on other sites. Paid ads are for outside Udemy courses, and taking a legit honest Facebook ads course is needed. I know many people that work in marketing and PPC selling Facebook knowing it doesn’t work for most businesses. If you have money to spare then first use FB Ads to send them to something free to gain trust... that was what I learned at SEO conference for PPC.
02-07-2021 07:53 PM
Go to solutionDebra, you hit the nail on the head! Rather than wasting money on FB ads, driving traffic to your Udemy courses through evergreen webinars, YouTube, and funnels is a better use of your funds.
Also leveraging your current social media network by adding a link to your Udemy course in your email signature; or answering questions relevant to your topic on Quora, Reddit, LinkedIn, etc., and truly providing value will help build your reputation.
Once your audience begins to “know”, “like”, and “trust” you, they will be more likely to check out your courses.
Pro Tips:
1) Stop trying to convince potential customers that your course is better than other courses; even if it is, all you are doing is diverting the attention of someone who isn’t committed. If they can be lulled from another course, they can be lulled from yours as well.
2) Don’t spend energy competing for customers in a saturated space. Find “New Blue Oceans” that means look for another customer segment. If your area is iPhone photography and there are dozens of courses on the topic, considering specializing into a niche area such as Nature iPhone Photography, or Time lapse iPhone photography, or portrait iPhone photography. Or perhaps extend into another area such as iPhone videography, or editing iPhone videos, etc.
3) Spend time and resources on your personal and professional training and development. You are probably passionate about one or two areas (why else create a course?) Become the ‘goto’ person based on your demonstrated skills, articles, blog posts, podcasts or guest. Set yourself apart from the crowd in a humble-bragging way.
4) Focus on providing transformation rather than only information. You do this by identifying what it is your ideal customer wants. I heard it explained like this, a person doesn’t buy a ladder to show off having a ladder. They but the ladder to use it to get a specific result; inspect their roof, trim a tree, hang or take down lights. Similarly, a person takes your Udemy course to obtain a specific result. Tell them what transformation your course brings.
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Eugene
05-02-2021 08:46 AM
Go to solutionTransformation rather than information! Yes - like that!
03-10-2021 10:09 PM
Go to solutionAwesome!! Thank you, hopefully my couse will take off. I know how helpful my course is to job seekers.
04-01-2021 11:52 PM
Go to solutionVery good tips thank you!
04-16-2021 01:57 AM
Go to solutionThank you Larry. This is very well explained.
04-21-2021 01:32 PM - edited 04-21-2021 08:11 PM
Go to solutionThank you so much! This is a great piece of advice!
please share your thoughts on my course, I have just started.
thank you!
awaiting your feedback ✌️✌️✌️✌️✌️
04-21-2021 06:41 PM
Go to solutionHi @DaryaBelkin252, Can you edit your posts to remove the course link (click "options" then select "edit message")? We don't allow self-promotion (course links included), thank you!
Mery Mejia
Udemy Community
04-23-2021 05:55 PM
Go to solutionThanks for sharing .. you inspired me ! Grateful
10-27-2021 02:47 AM
Go to solutionVery practical and precise.
11-02-2021 09:06 PM
Go to solutionThank You Love and blessings
11-03-2021 10:52 AM
Go to solutionI also like these tips. in my experience marketing, the course is also a difficult thing like creating your course. I do not do much marketing but lately, I am trying to do a little bit more. Hopefully, it will help me.
11-14-2021 06:54 AM
Go to solutionThanks @LawrenceMMiller for your valuable advice! However, I cannot find Scott Duffy's course on Udemy Seo (point 15): do you know if it is still available? thanks! Alessandro
11-14-2021 08:25 AM
Go to solution@ScottDuffy Hey, Scott. What happened to your SEO course and do you recommend someone else's course?
@Alessandro Calonego I don't know what happened to Scott's course. And, I don't have a recommendation although there are a lot of courses on SEO marketing.
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