Hello Instructor Community!
Today we are happy to bring you the replay of last week's webinar with @MarkLassoff & @DiogoAlvesd487 . In this hour-long session, our panel discussed their top post-publishing tips and took questions from the audience.
Here are a few more marketing resources for you to check out:
Let us know what you think in the comments below.
P.S. Can't get enough of our instructor community webinars? Check out some of our past interviews:
@Luca_Savazzi, @GailE, @MinervaSingh66, @Keithbegs, @SayuriIwaki518, @codeatusman, @JonathanEna846, @Tech_Rajeev_IT, @Nurhadiyuwo116, @AxelRittershaus, @salhiary, @Lynn, @WokStarEleanor, @Pawandeep927, @Cksham, @TattySu, @RomaSharma, @GeorgePears987, @Kayokii157, @topchoice, @Alessandro Calonego
As promised, here is the recording of our recent webinar - we hope you like it! Check it out and please let us know what you think of it in the comments! 😊
Hi Carole-- Think of it this way. If you're Udemy and you want to put people in the right course with the right instructor- would you choose the course with lots of engagement or the one with less engagement.
That's the keyword-- engagement. If your course has high engagement and people get what you promised out of the experience that is better on many, many levels than having unenthusiastic enrollments.
It's fine to say 'if people get what they want out of the experience' but often what they want is not what they REALLY get ...let me explain. I am deliberately keeping this vague so no-one takes offence:
Course A - 45 minutes
Course B - 2 Instructors, 10 workbooks and 64 hours.
Course A is the Best Seller because in 45 minutes students get their completion certificate and also feel they have 'dome something.
OK another example:
Course A : 1 hour and you become a 'qualified XYZ'
Course B: 86 hours - same topic - and with transparent honesty, the Instructor says repeatedly that this will NOT make you a 'qualified XYZ'.
Course A sells well - for the obvious reason.
It's difficult to know what to do EXCEPT 'if you can't beat 'em...' and produce much much shorter courses (less VFM) promise something that is not widely true ...and keep 'em happy.
A couple of responses here...
Actually, my experience is that longer courses sell better because course participants often "buy by the pound." They see a long course and say, "Wow! 50 hours of training for $12! What a bargain."
The 5-hour course on the subject may be a better educational experience.
That having been said-- people are looking for different things out of a course. Many people are looking for transition... "Become an Expert on X in just 4 hours!" No one wants to take a course, but they want the result the course delivers, so, transitions are appealing.
But that's not everyone.
Some are looking for performance support. (You'd see this a lot in UFB). They want a reference to turn to when they get stuck. "How do I do this in Excel?"
The best advice is to make the best course you can, to address the range of needs that Udemy members have. If you do this, offer high quality, and differentiate yourself, with some marketing you will find your audience.
I don't pay a lot of attention to what others do. I know who my audience is.
Who is yours?
Interesting I was reading yesterday about reviews and their importance (see above). Today I received - unsolicited - two messages (Messenger and whatsapp plus one video call, not answered) from people offering me 1,000 reviews:
Hello. I am here to help you get thousands of reviews and I can help you get thousands of active students and I will use the reviews to rank your course to the first page or I can help you promote your course to 100K active students'
The second message was a similar text.
I don't really trust reviews. There's a 30 day money back guarantee (subject to conditions) so that should be good enough! Having said that I looked at one of my best selling courses just now. Of the last 100 students who enrolled over the past 2-3 weeks:
85 had yet to start
14 had done 5% or less of the course
1 did the entire 80 hour course in... a day
I would never buy reviews or even ask as a favour for bulk...open yourself to getting banned and also blackmailed. BUT it is also easy for them to put up fake reviews that are 1 star. For example, I had a long 1 star review that heavily criticised my very poor Powerpoint slides. In vain did I protest that I never use powerpoint!