How much time do you spend on finding new students for your course?

As an instructor I have been on Udemy since beginning 2021. I have used Google adds to do some advertising on a frequent basis.
After a couple of months I stopped using Google adds… but new students popped by and bought my course.
now I am wondering if it really made a difference to put so much time and energy into advertising… or is it the extreme low sales pricing that attracts students to my course?

I am curious how you guys approach this?

Looking forward to your reactions

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