🛍️ New Month New Theme - Q4 and Black Friday 🛍️
Hey Instructor Community!
November has arrived, and with it comes a new theme: Q4 and Black Friday!
We have plenty in store to help you thrive during the holiday season. Don’t forget to join the community discussions for various posts and events designed to get you ready.
Whether you're a seasoned Black Friday pro or this is your first holiday season, there's something valuable for everyone.
To start things off, we have a resource for you to utilize! Check out this teaching center article here to help you get ready for the big sale!
To get started, we’d love to hear from you.
What has been your favorite Black Friday promotion from past years, and why?
Share your thoughts in the comments below 👇.
🚨P.S. As a reminder, for your courses to qualify for promotions, they must be created 14 days before the promotion. So be sure to upload your course as soon as possible before the promotions begin!🚨
Comments
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@MarinaT Serious question.
In prior years Udemy spent considerable money on Black Friday promotions. Black Friday is a "marketplace thing" and not a UB/enterprise thing. We have been told that Udemy will be spending less promoting the marketplace. So, my question is, will Udemy marketing be investing in Black Friday promotions this year, given the de-emphasis on the marketplace?
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For many years (I’m thinking ~2014-2018ish), Udemy had a big countdown sale. Across the entire marketplace, there was a countdown sale for the week or so leading up to Black Friday. That seemed to work well. In most recent years, during the week of Black Friday I can’t remember even seeing much visual branding/marketing on the website. For example, that countdown banner was a header at the top of every page for the entire week in years past.
There was also a buy one course, get one free year that worked well.
Cyber Monday used to also be a big day for sales on Udemy. Similarly, I can’t remember much of a boost on cyber Monday the past few years. In the recent years, if there was a CM sale, it seemed wrapped up together with the BF sale. In previous years, it seemed like they would be two sales marketed individually, and the one-two punch was super successful.
Hoping for some Black Friday magic this year!1 -
It’s interesting how Udemy's Black Friday and Cyber Monday sales strategy has evolved over the years. I also remember those big countdown banners and separate sales events—there was definitely more emphasis on creating urgency with visual marketing. The "buy one, get one free" promotion was a great incentive too. It does seem like they’ve streamlined the BF and CM sales into one event lately, which may reduce that sense of excitement and urgency that came from having distinct promotions. I wonder if they’re shifting their focus or testing a different approach, but I agree, that one-two punch of separate sales felt more impactful.
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@LawrenceMMiller Fair question! Our Black Friday sale remains one of the biggest promotions of the year. The marketplace continues to be a critical part of our strategy, and we’re committed to supporting it during this important season. While there might be some changes in how we approach marketing, the investment in making this a successful event for instructors and students alike is still very much a priority.
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@Chrystie Thanks and that is good to hear. I am sure other instructors may feel differently, but my own marketing efforts produce little or no results and the significant boost I got in sales was always entirely the result of Udemy's marketing effort.
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