How to price a new course? What is a good strategy?

PedroLeite
PedroLeite Posts: 3 researcher rank
in First-time course creation

I saw that there are many price ranges, what is a good strategy for pricing my course?

I read that using the maximum value is a good strategy because during the promotion period the value is around 14.99 or 17.99 and if you sell outside this period you can earn more, but I don't know if this is a good strategy.

How do you set prices for your courses?

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Comments

  • KrystianWojtarowicz
    KrystianWojtarowicz Posts: 110 storyteller rank

    Hello @PedroLeite

    In my case, I always price my courses at the lowest amount, which is $19.99. Also, keep in mind that Udemy can change the price of your course multiple times, meaning they set the specific price they think is best, and they do this wisely.

    I trust Udemy overall and also when it comes to pricing because our success and the number of courses sold is also their business. To sum up, I don’t think pricing the course is what really matters - it's better to focus on creating great content. That's just my opinion!

    Best regards,
    Krystian Wojtarowicz

  • RandyMinder
    RandyMinder Posts: 672 visionary rank

    Hi @PedroLeite - It doesn't matter what you price your course at. Udemy will set whatever price it thinks is best. Then it will reduce that price to somewhere between $9.95 and $13.95 during sales.

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