How often should I share free coupons of my course ?
Hello, dears,
I have recently published my course it is doing good so far, I have shared a free coupon on launch, it has been a more than a month, these days my sales are dropping down, I was thinking to share another free coupon. I just want to know what are the downsides of it. and how often should I share free coupons?
Comments
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What do you expect to achieve by providing free coupons? What do you expect from these students?
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I don't see any point in doing this, unless you are hoping for more ratings and reviews. If you had additional courses available (which I see you don't), then you could possibly sell your additional courses to those new students who take the free coupon from your other course.
I do this on occasion. I just offered a free coupon on one of my 10 courses. I got 175 new students in three days. These are solid students that very well may purchase some of my other courses. I'll know in a couple weeks when I next run a promotion.
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The point of offering free coupons is to build an audience and get reviews. That is really the only point I feel. Then hopefully as Randy suggests, you get some sales on your other courses. I feel with Udemy you need to slowly build a following. That is difficult at first, hence the offer of free coupons for your courses. Just my take.
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I checked your profile and it seems, your courses are already functioning fine in the market place. As such, I wouldn't hand out many free coupons. From experience I know that reviews from free coupons are worse than paid ones, so you will bring your course rating average down when you issue many free coupons.
Free coupons are only a solution for those who need to get reviews and social proof and currently lack that. With almost 10k reviews, you do not fall in that category.
Best regards,
Maz
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