The Best Black Friday Sale!

Rahul Iyer
Rahul Iyer Posts: 399 visionary rank
in Stories and inspiration

Hi All,

This Black Friday, had the best single day sales record on Udemy. This record is 8% higher than my previous best during last Black Friday. Additional insights:

  • 48% up compared to November 2020 (Marketplace Comparison only - no UfB)
  • 9% up compared to Jan 2021 (Marketplace Comparison only - no UfB)
  • June 2021 was my best month this year. Nov 2021 has overtaken June by 4%

Looking forward to the Cyber Monday sale!

I think November will top June (my best month in 2021) by a few percentage points. But it will definitely beat Nov 2020 by a huge margin.

BF Sale.png

I did not release a lot of new courses this year, but started prepping for Black Friday about 1-2 months ago. Nothing groundbreaking that I may have done to prepare except:

  1. Updated all Promo Videos
  2. Updated all Course Thumbnails
  3. Updated Course Description

I think these are a few actions each instructor must take before the season starts.

I hope your Black Friday was exciting too. Share your views!

Comments

  • LawrenceMMiller
    LawrenceMMiller Posts: 2,282 rolemodel rank

    I'll share my results after the month is over, but it has been a good month and a good BF.

  • MinervaSingh66
    MinervaSingh66 Posts: 175 storyteller rank

    My BF 2020 was much better than 2021. This one is quite disappointing by contrast

  • Rahul Iyer
    Rahul Iyer Posts: 399 visionary rank

    Looking forward to your analysis, Lawrence

  • Rahul Iyer
    Rahul Iyer Posts: 399 visionary rank

    Ah! Sad to hear... I wish you success in the future!

  • BillyWigley
    BillyWigley Posts: 64 storyteller rank

    Woo-hoo!

    Congratulations, @Rahul Iyer
    !

    This has been my best Black Friday as well. Because it is the only Black Friday I have ever participated in. Haha! I have been missing out.

    Not enough sales to buy a new computer but more than $0.

    I am so happy that after 5 years I can finally focus full-time on my Udemy courses.

    At Udemy you definitely get back what you put into it. That's been my experience.

    Thanks, Udemy!

  • Rahul Iyer
    Rahul Iyer Posts: 399 visionary rank

    I agree @BillyWigley
    And well-done on becoming a full-time instructors. Fact: my revenue doubled in one year as I moved from a part-time to full-time instructor. I wish and hope this is the case with you too. All the best!

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