How can I market my course?



  • Pedro_Branco

    Great post! Thanks for sharing your thoughts!

  • Edmund_P
    Edmund_P Posts: 8 Community Champion rank

    well written

  • KatrinaZawa671

    Thank you, that makes sense. I appreciate the information, just what I'm looking for. Thank you


  • NamHaMinh
    NamHaMinh Posts: 34 Community Champion rank

    Thank you very much for sharing the tips. I consider it as a guidance to my marketing strategy.

  • csking1981
    csking1981 Posts: 372 Community Champion rank




  • TohidAlizadeh

    Very well written. Thanks a lot for sharing.

  • VinodKj459

    Thanks a lot Mr.Miller,

    I will start working on your advice

    Best regards

    Vinod KJ

  • SalJade
    SalJade Posts: 43 Community Champion rank

    LOVE IT! thanks Larry! much appreciated- I do a lot of this already- but a few extra gorgeous gems in there that I hadn't thought of - thanks so much for sharing!

  • Meta
    Meta Posts: 20 Community Champion rank

    Thank you for the guidance.

  • SandeepThakur28

    Thanks for advice

  • Laurence-Svekis

    Excellent post thanks for sharing

  • Laurence-Svekis

    totally agree

    I haven't done any free coupons for over a year and couldn't be happier.

  • Mobile_Faculty

    I concur with Quora as there’s a ton of opportunities to share what you know, answer specific and targeted questions, and elevate your status as an expert in your area.

    Also - pro tip, you can link your course in your signature, and drive readers and respondents interested in your solution to check out your course. I recommend only one course per answer responses.



  • WebForMySelf

    This is really important information! Thanks for posting!

  • Mobile_Faculty

    Be careful with Reddit. I posted a response from my phone which included a link to one of my courses and was immediately flagged as SPAM and was banned for a couple of days until I explained what happened.

    I think it depends on the Reddit forum and the moderator, but answering the questions is a great way to present yourself as an expert (if not the expert) in the field or area.

  • EveWilliams
    EveWilliams Posts: 154 Community Champion rank

    I would just add that Reddit is a great place to find people whose problems tiur course can help fix. I give people advice and feedback on Reddit every Wednesday. You get the odd troll but that's life online!

  • SupaBees

    Good post Larry!

    Agree with pretty much all your points; my takeaway: don't waste money on FB ads directly; also I appreciate the hindsight to only offer FREE coupons to those who have visited/liked our course-related Facebook page - great idea.



  • muabd14

    I liked and very nice tips to consider during preparation of the course and after publishing.

    Thanks alot for these points.


    Some version of this question is one of the most common questions by instructors on the old forum so I thought I would repeat it here for others to reference.

    I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy.

    1. First and most important BE an expert in your topic. Read, study, and demonstrate state of the art knowledge in your field. If you aren’t this… nothing else is likely to work.
    2. Be sure that your course landing page communicates your expertise… “Why should I listen to you?” And, be sure that your course landing page communicates the “benefits” of your course, not merely the “features” of your course. Customers buy benefits, not features!
    3. Remember that most of your future students will be on Udemy searching for something. That “something” are key words that they will put into the search bar. Think carefully about the key words your future students may be search for and be sure they are in your title and/or your subtitle. This is how students will find you.
    4. Your promo video is what catches students after they land on your page. Spend ten times the amount of time perfecting your promo video as you do on any other lecture. State the benefits of your course, your qualifications, and invite them to join you. These are more important than outlining all the topics (features) of your course. Also, remember that buying decisions are not simply “rational” decisions; they are emotional decisions, and that is about how you make them feel!
    5. Be your own “brand manager” and build your brand. Brands are built over time by building trust in your marketplace. Brand value is created by being trustworthy, creating consistent value for your customers, over time. The most successful instructors are focused on “marketing”, not just “selling.” Know the difference.
    6. Identify Facebook and LinkedIn groups related to your subject matter. Join them. Participate in discussion.
    7. Demonstrate expertise by publishing a blog/website with your biography, articles you have written, a page for your courses, and regular blog posts that are educational, value-adding posts. Google the names of some of the more successful instructors and you will find their personal websites.
    8. Then, share these blog posts or articles with all relevant groups on LinkedIn or FB. Your LinkedIn page should have articles by you, on your area of expertise. Prove that you are a “thought leader” in your field.
    9. Build your own email list be capturing visitors to your website. I use Sumo, but there are other WordPress plugins to do this… oh, use WordPress for your blog. You don’t have to be a web development expert to create a WordPress website.
    10. Your Udemy students are your own mail list in that you can send both educational and promo announcements. As you build the number of students there is a multiplying effect when you share what you write.
    11. Develop additional courses in your area of expertise. The more courses you have the easier it is to launch a new course by marketing to your current students.
    12. Obviously, do a great job of developing your on-camera presence and your courses. Engage in continuous improvement. Alexa Fischer’s Confidence on Camera course is excellent for improving your on-camera presentation skills.
    13. Develop a YouTube channel where you can upload the introductory lecture(s) to your courses and include a link, with a discount coupon, to your Udemy course.
    14. Develop a Facebook discussion page for your students and to publish articles (the same ones as on your blog page and LinkedIn page.
    15. Watch Scott Duffy’s course on Udemy SEO Marketing.
    16. It is a consensus of experienced instructors that paid Facebook ads do not work.
    17. Do not give away of free courses or thousands of free coupons. Those who take these coupons are not likely to go through the course and are likely to leave poor reviews. Give away a few free coupons to those on your personal FB page, those who know you, and may go through the course and may give a good review. This is something to do only at the first launch of a course.
    18. Do not even think about purchasing reviews!!! They are now spotted and removed by Udemy’s Trust and Safety group.
    19. Have patience… you are building a business and like starting any business, it is not a get rich quick thing. It takes patience and persistence. Udemy is not a path to quick riches and it is not “passive income.”

    The above is only my advice, but they are informed by the experience of many other successful instructors,

    Larry Miller

  • Adam
    Adam Posts: 1 Community Champion rank

    over again until it is autamatic :smileyhappy:

  • YaduallahY-Fi

    It was really helpful especially for someone like me (beginner) and absolutely I'll will give them a try and find out the out comes. Because, without trying a strategy it will be too early to jump into conclusion.

    Thank you Mr. Lawrence M. Miller

  • TechTakeCare

    Nice one! Thanks for sharing

  • MasoodRaja

    Thank you. I am new here and for someone like me, these are highly valuable suggestions. Thank you so much for taking the time to share this with the community.

  • MasoodRaja

    Thank you. Yes, I am already developing my next course.

  • RukqMan556

    One of the best advice I have got now .. Thanks a lot, how come I haven't read this since and to think I almost made a mistake .. Thank you sir more new tips you have learnt will go a long way ..

  • sadashiv-sawant

    Thank you Lawrence for sharing all these poins in detail

  • k9acudoc
    k9acudoc Posts: 14

    Thank you so much.

  • Dianne_Collins

    Lawrence, I just had my course published on Udemy and your post is the first I'm reading in the Instructor Club. I am ready for a highly successful launch and I very much appreciate your recommendations, particularly the insight about "free" and coupon use. Thanks so much!
    Dianne Collins, Creator of QuantumThink®

  • özgürakademi

    Thank you