How can I market my course?

Just had my first review on the course. I’m quite pleased with Udemy and will he creating a filmmaking course with a higher quality camera.

thanks for valuable advice

Thanks Lawrance ! :smileyhappy:

Thank you! I have launched two courses on different topics: Art for beginners and English Grammar, but have not had great success. I will definitely try your advice.

I’m going to add on about for people asking about Facebook Ads. It is a bad practice. Udemy does paid ads for us and they take the financial risk. Facebook ads work for self-hosted courses over $100 and you have to understand how to create and who to market to there. Even then, only 4% buy through Facebook and it takes 2-3 PPC per person. You are running far in the red. Time spent posting on platforms and free questions is how you market for Udemy on other sites. Paid ads are for outside Udemy courses, and taking a legit honest Facebook ads course is needed. I know many people that work in marketing and PPC selling Facebook knowing it doesn’t work for most businesses. If you have money to spare then first use FB Ads to send them to something free to gain trust... that was what I learned at SEO conference for PPC.

Debra, you hit the nail on the head! Rather than wasting money on FB ads, driving traffic to your Udemy courses through evergreen webinars, YouTube, and funnels is a better use of your funds.
Also leveraging your current social media network by adding a link to your Udemy course in your email signature; or answering questions relevant to your topic on Quora, Reddit, LinkedIn, etc., and truly providing value will help build your reputation.
Once your audience begins to “know”, “like”, and “trust” you, they will be more likely to check out your courses.

Pro Tips:

1) Stop trying to convince potential customers that your course is better than other courses; even if it is, all you are doing is diverting the attention of someone who isn’t committed. If they can be lulled from another course, they can be lulled from yours as well.
2) Don’t spend energy competing for customers in a saturated space. Find “New Blue Oceans” that means look for another customer segment. If your area is iPhone photography and there are dozens of courses on the topic, considering specializing into a niche area such as Nature iPhone Photography, or Time lapse iPhone photography, or portrait iPhone photography. Or perhaps extend into another area such as iPhone videography, or editing iPhone videos, etc.

3) Spend time and resources on your personal and professional training and development. You are probably passionate about one or two areas (why else create a course?) Become the ‘goto’ person based on your demonstrated skills, articles, blog posts, podcasts or guest. Set yourself apart from the crowd in a humble-bragging way.
4) Focus on providing transformation rather than only information. You do this by identifying what it is your ideal customer wants. I heard it explained like this, a person doesn’t buy a ladder to show off having a ladder. They but the ladder to use it to get a specific result; inspect their roof, trim a tree, hang or take down lights. Similarly, a person takes your Udemy course to obtain a specific result. Tell them what transformation your course brings.

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Eugene

Very good tips thank you!

Thank you so much! This is a great piece of advice!

please share your thoughts on my course, I have just started.

thank you!

awaiting your feedback ✌️✌️✌️✌️✌️

Thanks for sharing .. you inspired me ! Grateful

Great information thanks for posting

Thank You Love and blessings

Thanks @LawrenceMMiller
for your valuable advice! However, I cannot find Scott Duffy's course on Udemy Seo (point 15): do you know if it is still available? thanks! Alessandro

For the $50 per month I was making from it, it was not worth the effort to maintain. I kept it updated for 5 years, and that seemed like enough.

I would occasionally be criticized for it. So it's much better all-around that I don't appear as someone who has "something to sell" to instructors.

I think it's very hard right now to "beat" the Udemy search index. The index is smarter and the competition is tougher. In the old days, I could get courses from page 10 to page 1 with the right application of keywords. I think those days are gone.