Winners Announced: Share Your Marketing Tips and Win a Udemy T-Shirt!

Bella
Bella Posts: 3,694 traveler rank
in Community News

Hey there instructor community!

You as instructors fuel this community and make it the wonderful place it is today. That said, we wanted to celebrate you all with a giveaway!

Giveaway.png

For the giveaway, we are giving away Udemy t-shirts to 10 instructors who answer the question in this post from April 28th to May 12th. During the giveaway time frame. 10 instructors who respond to the prompt will be chosen at random to get a t-shirt (unless you've already received one this period). Limit one person. Offer valid while supplies last.

Here is the question we’d like for you to answer:

What are 3 tips you have to help improve your online marketing for your courses?

Comment for a chance to win one of the 10 t-shirts! Winners will be randomly selected. 18 or older to enter. Entry period closes 11:59pm Pacific time on 5/12/23. Winners will be contacted through DM.

Good luck!

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Comments

  • Michael_D_Nwaogu
    Michael_D_Nwaogu Posts: 244 specialist rank

    Hey @Bella
    , are you back?!

    It would be nice to hear yes.

    Yes, back to the question:

    1. Leveraging some promising social media platforms like: YouTube, Twitter and LinkedIn.

    2. Copywritting.

    3. This is more of a concept: Constant posting of helpful content on personal website and/or blog, and collection of email list via all of the options mentioned above including webinars in exchange for free access to some content, and finally redirecting them to the main course(s) for premium content.

    *After thought, and if I may chip in this: Wearing of Udemy t-shirt for presentation and profile picture is a marketing strategy in a way too.

  • EshginGuluzade
    EshginGuluzade Posts: 29 trailblazer rank

    Hi,

    1. Social media: Post videos about my courses on social media platforms, especially Youtube.

    2. Promotional messages: Use promotional messages each month that invite students to enroll in my courses with a discount.
    3. Quality Content: Create quality content
  • MichaelPog
    MichaelPog Posts: 978 rolemodel rank

    Here are my tips:

    1. Good Quality content relevant to your audience

    2. Promotional Emails and Announcements

    3. Good Promo Video.

  • arindamxs
    arindamxs Posts: 30 trailblazer rank

    My tips:

    • Promotional Emails and Announcements.
    • Social media platform like YouTube , Blog etc.
    • Share coupon code on various online platform like Facebook Group.
  • Mubeen
    Mubeen Posts: 8 researcher rank

    My points are as below.

    01 Promotional email - we can send the promotional email which my help increase our sales

    02 Social media - share our courses in potential students related groups in Facebook and other Social networks

    03. Update the courses - we need to update the courses time to time because it ensure that the " the contents are good and up to date"

  • AbrahamTahbat
    AbrahamTahbat Posts: 9 researcher rank

    3 tips I would employ to help improve my online marketing for my courses would include:

    1. Knowing my target audience better: It is essential to know your target audience to create a marketing strategy that caters to their needs and interests, I conduct research and analyze data to understand their demographics, interests, and behaviors. With this information, I can tailor my marketing message, content, and channels to effectively reach and engage my your target audience.

    2. Leveraging social media: Social media is a powerful tool for online marketing. I use platforms such as Facebook, Twitter, LinkedIn, and Instagram to promote my courses, share valuable content, and engage with my target audience. I Make sure to create a social media plan, choose the right channels, and use effective tactics such as hashtags, visuals, and influencer marketing to increase my visibility and reach.

    3. Offering value and incentives: Providing value and incentives can help attract and retain students. I offer free trials, discounts, or bonuses to entice potential students to try my courses. Also, I make sure to highlight the benefits and outcomes of my courses, such as learning outcomes or certifications, to show the value of my our courses to my students. Additionally, providing excellent customer service helps me build trust and loyalty with your students.

  • peter_dalmaris
    peter_dalmaris Posts: 67 storyteller rank

    Great answers here!

    My three tips:

    1. Have a simple and fast website to showcase your work: articles, videos, code, images, etc. Anything that you make should go on your website. Keep your website fresh.
    2. Interact with your audience. Whichever tool(s) you prefer can work. It could be an email list, Facebook, Twitter, Instagram, etc. It does not matter as long as you have some level of ownership.
    3. Combine items #1 and #2 as much as possible. Use your interaction tool to inform your audience about a new blog post, course, podcast, promotion etc. Direct them to your website for more information.

    I hope this helps!

  • yilmazalaca
    yilmazalaca Posts: 6 researcher rank

    Hi @Bella
    here are 3 tips to improve my online marketing:

    1) Target audience: My courses are special topics of subjects. Like image processing, machine learning etc. For this reason, I direct people who are suitable for my target audience to my courses. As such, it is sold in my other courses.

    2) Books: I'm teacher and author. for creating books and courses for a particular field. It is possible for me to market the book and the course together.

    3) Originality and projects: When I use e-mail promotions of Udemy, I'm sharing 2 or more project's images which is in the course content in promotions. Projects that are not in a different course attract a lot of attention. This situation is pozitive for my marketing.

    Regards!

  • InezJordan708
    InezJordan708 Posts: 9 researcher rank

    Hello Bella,

    Here are my tips :

    1. Take advantage of free promotion codes to offer your course on Facebook and other social media sites

    2. Send targeted emails to past students to let them know about your new or revised courses

    3. Take the time to put together a very personable and engaging promotion video

    Inez

  • William Garcia
    William Garcia Posts: 1 observer rank

    Hello! Here is my contributio:

    1 Create a community on social media about your niche.

    2 Invest in paid traffic for your course.

    3 Participate in forums and events related to your topic thus increasing your circle of contacts and future students.

  • jvipin15
    jvipin15 Posts: 9 researcher rank

    Few of the marketing strategy i adopt to market courses are.

    1) Social media- Best tool

    2) Webinars- to showcase skills and then let them register on main course

    3) Blogs- Content writing on blogs similar to what you taught on udemy is a great way to build email list and then target them to main course.

  • Edouard Renard
    Edouard Renard Posts: 35 storyteller rank

    I never have too many t-shirts

    1. Optimize the landing page not just for Udemy SEO, but Google SEO, so that people land on your course when making a Google search.
    2. Create YouTube videos that complement the course (not just a copy and paste). For example explore more advanced or parallel topics in shorter tutorials, and link to the course in the video description.
    3. Use Udemy promotional annoucement to upsell your courses to your existing students (with a low price coupon).

  • M Ahsan K
    M Ahsan K Posts: 4 researcher rank

    Hi @Bella so, here are 3 tips to improve my online marketing,

    As a data analyst course teacher, here are 3 tips to improve my online marketing:

    1. Define your target audience: Before you start promoting your course, it's important to identify your target audience. This will help you tailor your marketing efforts to the right people. For instance, if your course is designed for beginners, you should focus on marketing it to people who are new to data analysis. On the other hand, if your course is advanced, you should focus on marketing it to people who already have some experience in the field.

    2. Create engaging content: Creating engaging content is key to attracting potential students to your course. This could include blog posts, videos, social media posts, and infographics. Your content should provide value to your target audience, answer common questions, and showcase your expertise. Additionally, consider using case studies or success stories to demonstrate the value of your course.

    3. Leverage social media: Social media is a powerful tool for promoting your course and engaging with potential students. Identify which platforms your target audience is most active on and create a presence there. Use social media to share your content, engage with your audience, and promote your course. Additionally, consider running targeted ads on social media to reach a wider audience.

  • SachinRan
    SachinRan Posts: 1 observer rank

    Hi @Bella

    Here are my tips :

    1.Optimize your course title and description: Your course title and description are key elements in attracting potential students. Make sure they are optimized with relevant keywords and a compelling value proposition that clearly communicates the benefits of taking your course.

    2.Leverage email marketing: Email marketing is a powerful tool for reaching your target audience and nurturing leads. Collect email addresses from interested prospects and communicate with them regularly with helpful content, course updates, and special promotions.

    3.Utilize social media: Social media platforms are a great way to reach a wider audience and engage with potential students. Share useful content related to your course topic, participate in relevant online communities, and consider running social media ads to promote your course to a targeted audience

  • Samreen Nisa Qureshi
    Samreen Nisa Qureshi Posts: 129 storyteller rank

    Hi Bella,

    My tips:

    1.Promotional Emails and Announcements.

    2. Good Quality content for Students.

    3.Invest in paid traffic for your course.

  • JackRaifer
    JackRaifer Posts: 12 traveler rank

    1. Promo videos on Udemy and your social media.

    2. Use announcement emails to get people engaged and excited about your courses. Use promotional emails to get people into your courses.

    3. Be available to your students, make it easy to contact you and always respond.

  • MelanieStevens183
    MelanieStevens183 Posts: 52 storyteller rank

    I've loved this thread, some great tips! Thanks guys!

    Here are my top 3 tips:

    1) If you have a website, add your Udemy courses on there with links to buy. Consider creating a landing/sales page for each of your Udemy courses. Time-consuming, yes, but they'll look super professional and if you have people on your website then they will be looking for all the info they can get before deciding whether to click through to Udemy to make the purchase. They will of course get a lot of information from Udemy too, but you need to generate enough interest from them in order for them to click. Just having the course title and saying 'Click to buy my course' won't get people clicking.

    2) Promote your course in Facebook groups. If you don't have your own, that's fine - find groups where your ideal audience are likely to hang out and, if you're allowed, promote your course in there. Watch out for hashtag-special days, like #promomonday and try not to break the group's rules!

    3) Put a video on your social media pages as well as posts selling the course. People will love to see a bit of it, consider taking a snippet out of your most popular lecture, and then have a 'For more, get the course at XXX' call to action at the end.

    Have a great day everyone!

  • SuhaAyyashIDare
    SuhaAyyashIDare Posts: 1 observer rank

    Hey,

    1. Still learning as I am new and it is difficult. I am acknowledging this and putting efforts for small changes to take place.

    2 & 3. At this stage, which is my beginning, we are focusing on email and posting on social media with free coupons. Trying to intensifies self learning and completion through offline means by hosting some of the students at our offices for a prototype support.

    Thank you

    Suha Ayyash

  • Moustafa Ahmed
    Moustafa Ahmed Posts: 12 traveler rank

    Here are my tips:

    - Segment your audience based on the business domain related to your course.

    - Create a Facebook Group that fits that business domain and post related content on a regular basis.

    - Promote your course in this Facebook Group on a regular basis.

    - Measure the number of visits through the `Performance` tab, especially on the days you post.

  • drbrycecodes
    drbrycecodes Posts: 1 observer rank

    Following!

  • ArbazKhan47
    ArbazKhan47 Posts: 47 storyteller rank

    What are 3 tips you have to help improve your online marketing for your courses?

    These are Super Secret tips don't share them with anyone
    1. Use the Free: Open coupon codes to get new students for initial reviews and feedback for the courses and try improving the course from the feedback received this will help to create a high-quality and valuable course. If you follow these steps it increases the chances of getting the Highest Rated Badge.

    2. Promote the course on your social media and leverage the power of promotional announcement emails. This helps to get even more students into the course which means more reviews also increase the chances of getting Hot and New Badge on the course

    3. Create a demo of the course for Youtube and provide 20% - 30% of the content for free this will bring interested students to the course if possible try to add a cliffhanger at the end of the demo which will help even more students to enroll in the course. This tip will help to get a lot of enrollments and increase the chances of getting the BestSeller Badge on the course.

    Implement these tips in your next course and thank me later

  • KarolyNyisztor
    KarolyNyisztor Posts: 591 visionary rank

    Ok. here we go:

    Tip #1: Avoid free coupons
    Handing out your courses without a price tag might actually lower their perceived value and attract a crowd of bots and "collectors" instead of eager learners.


    Tip #2: Hold off on spending money on advertising (at least in the beginning)
    Focus on finding your target audience, becoming an invaluable member of their community, and sharing your content for free.
    Hot tip: check out platforms like LinkedIn or Reddit to find the right groups.


    Tip #3: Use limited-time offers
    FOMO can be a powerful tool--but remember to strike a balance and not come across as too pushy.


    I hope this helps!

  • Alexia
    Alexia Posts: 453 mentor rank

    Tutorial that I’m working on following to a T:

    Here are three tips to improve your online marketing for your Udemy courses:

    1. Identify and target your ideal audience: Understanding your target audience is crucial for effective online marketing. Take the time to research and identify the demographics, interests, and needs of your potential students. Once you have a clear picture of your ideal audience, tailor your marketing efforts to reach and engage them specifically. This could include creating targeted ads, using relevant keywords in your course descriptions, and leveraging social media platforms where your audience is most active.

    2. Optimize your course landing page: Your course landing page is where potential students will make their decision to enroll. Make sure it's well-optimized to increase conversions. Here are a few key elements to focus on:

      • Compelling title and course description: Craft an attention-grabbing title and a concise, persuasive course description that clearly communicates the benefits and value your course offers.

      • Engaging visuals: Include high-quality images, videos, or infographics that showcase the course content and create a visually appealing experience for potential students.

      • Social proof and testimonials: Highlight positive reviews, ratings, or testimonials from previous students to build trust and credibility. Positive feedback can greatly influence a prospective student's decision to enroll.

      • Clear call-to-action (CTA): Make it easy for visitors to take the next step by having a prominent and enticing CTA button that encourages them to enroll.

    3. Leverage social media and content marketing: Social media platforms provide an excellent opportunity to promote your Udemy courses and engage with your target audience. Here are a few strategies to consider:

      • Create valuable content: Develop informative blog posts, videos, or infographics related to your course topics and share them on your website or social media platforms. This positions you as an authority in your field and can attract potential students to your courses.

      • Engage with your audience: Actively participate in relevant online communities, forums, or groups where your target audience congregates. Answer questions, provide insights, and establish yourself as a helpful resource. This will help you build a loyal following and generate interest in your courses.

      • Collaborate with influencers: Identify influencers or industry experts who have a strong online presence and a following that aligns with your target audience. Collaborate with them through guest blog posts, joint webinars, or social media takeovers to expand your reach and tap into their existing audience.

    Remember, consistency is key. Implement these tips consistently over time, track your results, and make adjustments as needed to optimize your online marketing strategy for your Udemy courses.

  • srinidhi000
    srinidhi000 Posts: 8 researcher rank

    1) Obviously Udemy promotional emails

    2) Posting offer coupons on relevant coupon sites, social media platforms and forums

    3) YouTube has been a life-saver!

  • ClementNgsk
    ClementNgsk Posts: 3 researcher rank

    The 3 Tips

    1. You must position as an expert in your domain knowledge to convince learner to join your course! Work on professionalize your trainer's profile.

    2. You must start somewhere! Create a short version course, professionally done, and offer use time-limited FREE coupon. bring in the crowd first, NOT FREE COURSE.

    3. Engage your learner through timely updates. Out of sigh, out of mind. Always design courses with opportunity for continuous upgrading opportunity.

  • Naveenkumar Nagipogu
    Naveenkumar Nagipogu Posts: 1 observer rank

    1. Social media has tremendous power I believe and I believe in people's feedback and also ask them to post the same positive feedback on social media, I too promote first on all social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Issuu, Medium, etc.

    2. I focus on adding value to learners, Online learners are often looking for practical skills and knowledge that can help them solve real-world problems. So I work on those then automatically will get promoted well.

    3. Right people are always important to enroll and share the same courses with their network.




  • MajidHedi
    MajidHedi Posts: 1 observer rank

    There you go ;)))

    1- Right time

    2- Right place

    3- Right person

    Send me my T-shirt Please ;))

  • Andrei_Gheorghiu
    Andrei_Gheorghiu Posts: 1 observer rank

    Keep in mind that I'm still very much a beginner on Udemy.

    My current strategy is currently built around:

    1. Optimizing the landing page and Intro video (the higher the conversion rate the better)

    2. Google Ads (btw, a way to measure conversions in Google Ads would be wonderful)

    3. Using the Marketplace Insights (very useful, although I wished more details could be found there)

    Thanks for creating this thread. I've learned a lot already from the other answers

    Here's my course, by the way: https://www.udemy.com/course/prompt-engineering-for-everybody/?referralCode=1CC10383ACA7D25CB2B3

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