Winners Announced: Share Your Marketing Tips and Win a Udemy T-Shirt!
Comments
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Hello everyone
here are my suggestions
1. Make short video as short as possible , like max 3,4 minutes
2. Use real life examples for your course
3. If your course have graphs then draw them on white board live, so they can understand them easily
4. State your course outline and objectively very clearly.
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Here are some either from my own experience or planning to try soon..
1. Update & tweak the course title, promo video & landing page. It's usually difficult to get it right when we 1st publish our course.
2. Not just leverage the general social media platforms. Instead, short videos on social media like Reels from meta/Instagram or tiktok if you're familiar or even Youtube shorts. I find that these short video formats are easier & faster to create & gets more views in a short time.
3. Engage with our students, especially those who have completed the course or have at least completed a big chunk. Ask for their feedback & request for a rating for the course. Then, push a little further & ask them to share the course with their circle of friends who would benefit from it.2 -
Hi Bella
Thank you for the invite. As pertaining to your question, firstly
1) I would market out in some promising social media platforms like: YouTube, Instagram
2) My promo video will state on the timing and day i will come live in video demand to speak with my audiences.
3) when you had gained trust with your audience/students n so on, you may even use the printing media or radio podcast to motivate n promote your products n services
I really hope i had answered some tips which i believe would be useful for the question asked.
if i had won the pretty T shirt from ya,
do kindly drop me an email (mystictarot2809@gmail.com)
i ll send you residential mailing details.
Thank you and have a blessed day/night.
Good Regards
Vani from Singapore.
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Hello! Thank you very much for the opportunity to participate.
What are 3 tips you have to improve the online marketing of your courses?
1. (DISCIPLINE AND CONSTANCE) Set up a weekly agenda considering your goals and stick to it, be disciplined. (this is the best advice I could give you).
i created mine in a simple way with artificial intelligence.
2. (PROMOTION) Use your discount coupons in your publications on social networks and you have always used your 2 promotional emails that UDEMY offers to promote your discount coupons. ALWAYS.
3. (PRODUCT) Take care that your classes and promotional videos are of the highest quality, content, audio and attractiveness for your students. (it's no use having all the mkt if you don't offer a quality product).
4. (PRICE) Establish a price strategy for your courses.
(If Udemy is not on promotion you can be on promotion offering your courses at the minimum price available to your students and believe me it works).
Eye. Sometimes Udemy optimizes prices and doesn't allow it.
5. TECHNOLOGY (Don't be afraid to experiment).I hope I win the shirt here or in Spanish community because I use it to record and the one I have is already a bit old hahaha
Greetings and blessings to all.3 -
1. Try hard to solve other people's problems other than your own in your course.
2. Be Updated on the subject at hand.
3. Being real helps to build trust in the long run.
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Hello @Bella
Hi Everyone
Here are my tips:-1. Create a free Mini Course
2. Use Google ads , Facebook ads and social media platforms .
3. Add student testimonials to your course sales page .
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Hi @Bella
,1.Youtube Shorts/Instagram reels will reach more people nowadays, Udemy has to provide an option to market online course allow, cross platform canvasing.
2.Introduce AI for marketing so that, when course fee lowered or increased or made it free, the one who browsed that course through account will get notified with the same.
3.Instructor should get a Badge which instructor can post in LinkedIn/Facebook/Instagram so that whoever visit that profile can understand about that instructor and they may go through the course instructor made explicitly.
my T-Shirt size is : S
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Hi @Bella
Here are my three tips:
1. Increase video marketing on social media/digital media platforms with special coupon discounts.
2. During video marketing, a little introduction to each course/course video promo can be helpful to attract the course to the demanding students.
3. During the marketing on social media platforms, the Introduction of 2 in 1 course strategy can be helpful. Students can join 2 courses at one specific price within a specific time frame.
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Use social media platforms like Facebook, Twitter, and LinkedIn to promote your courses and engage with potential students. Use these platforms to share valuable content, answer questions, and build relationships with your audience.
Offer a free trial of your courses to help potential students experience the value of your offerings. This can help to build trust and credibility with your audience, and can ultimately lead to more conversions and sales.
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1. Add a call to action and link to the course on email footers - old school but it works!
2. YouTube promo videos are great - remember to keep the style and content authentic to who you are and what resonates with your audience.
3. LinkedIn works for me to generate interest as my courses are aimed at business people so the B2B exposure is where I need to be
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I would say:
1. Always have a Google Ads campain running, even if you just pay a couple of dollars per day.
2. Make a kickass promo video
3. Use up all of your coupons and all of your e-mails
B/R,
JB1 -
Identify Your Unique Selling Proposition (USP): To stand out in a crowded online learning market, you need to clearly identify your unique selling proposition. What sets your courses apart from the competition? Is it your expertise, your teaching style, your course content, or your pricing? Once you identify your USP, make sure to communicate it effectively in your marketing messages.
Offer Free Resources: Offering free resources, such as webinars, e-books, or mini-courses, can help attract potential students to your courses. Use these resources to provide value, demonstrate your expertise, and build trust with your audience. Make sure to capture their contact information in exchange for the free resource, so you can follow up with them and promote your paid courses.
Leverage Influencer Marketing: Influencer marketing can be a powerful way to reach a wider audience and build credibility for your courses. Identify influencers in your niche who have a strong following and a relevant audience, and reach out to them to see if they would be willing to promote your courses. You can offer them a free course or a commission on any sales they generate. Make sure to choose influencers who align with your brand values and have a genuine interest in your courses.
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Social Media: tell people about your course on websites where lots of people chat and share, like Facebook or Instagram.
SEO: like writing a story about your course topic, so that when people search for it on the internet, they find your course.
Email Marketing: this is like sending letters to your friends, telling them about new things happening with your course, or giving them special offers.
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very good quality course very well organized
promotion email and education email to my students
very good picture and video for represent the course
make it free for aperid of time
share the important parts of my course in you tube
write an essay on linked in about the course content
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Hello, @Bella
I write here for the first time!In my perspective, you can improve your marketing of Udemy courses in four ways:
- Create an attention-grabbing title and a detailed description that outlines the benefits of taking the course, while also including relevant keywords.
- Next, you can utilize the coupon code that provides a certain percentage or fixed amount discount on their course price. Once the coupon is created, instructors can share it with their email list or use Udemy's email marketing service to send promotional emails to potential students.
- Then use social media, share it with your followers, engage with them, join relevant groups, and run paid ads if possible to reach a wider audience; including a link (use the referral link to earn double) to your course in your social media posts can also help interested students find and enrol in your course.
- Finally, encourage student reviews, incentivize referrals with rewards or discounts, and engage with reviews to build relationships and increase repeat business when promoting your Udemy courses.
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Although not made too much of Sales, The 3 best places that have worked for me.
- CHAT GPT based Promotional Announcements (lately)
- Telegram Groups ( Technical Groups for online course)
- Facebook Page & Groups.
Regards
AU
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1. Collaborate with other content creators - Collaborating with others can help you reach new audiences and build credibility in your industry.
2. Collaborate with micro-influencers - Reach out to influencers in your niche and collaborate with them to promote your course. Offer them a free enrollment or an affiliate commission for any sales made through their referral link.
3. Partnering with local businesses - Identify the businesses that could benefit from your courses, depending on the subject matter of your courses, you may want to focus on certain industries or professions. For example, if you offer courses in coding or data analysis, you may want to target tech startups or consulting firms.
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I can certainly share and rant for a bit, there 'may' be 3 things.
Make group and posts:
We are around 30,000 members now built over 5 years, I have daily auto posts, student posts, and posts I do when something relevant comes up.
Auto posts are posted to all my social media (2 FB pages, FB group, LI profile, LI page, Twitter).
I use the same posts but they are staggered, so no 2 platforms has the same posted the same week, normally 2-3 weeks in between a single posts is posted on platform.
Posts are scheduled 2-3 years ahead.
Auto posts:I picked a social media auto poster up on AppSumo, I think $100-200 for lifetime access, just make sure it meets your needs.
We post:
1x practice questions from each certification we teach (currently 4) per week.
Free study guides (4 different ones, 1 per week).
Where are you from posts every 3 months
Tip Tuesday with exam/study tips (30 posts cycled)
and 10 others all for engagement.
I then post 2 Udemy/own website sales per month, with my auto posts and student posts they are less than 5% of the posts.I do competitions every 2-4 months where students can win my courses or if they have them all give to others or get a $25 Starbuck's/amazon gift card, anyone can enter, but they have to be in group.
I do welcome messages to all members to the group every Wednesday "Welcome Wednesday", where I do a welcome message with what the group is, how to engage, my course, and a long list of free and paid resources.
Early on I joined groups in the same topic, just being helpful, answering questions and sharing knowledge. No promotion.
After a few months of being helpful I approached the other group admins asking if I could post my courses with coupons in their groups, they all said yes, since they knew me by now.
Now years later I actually stopped it, and they are doing it for me, every 2-3 months they post about me and my courses, much better advertising.The group now:
I started the group to support my Udemy students, now it is more bi-directional.I still get Udemy students still who want help, support and to talk to others on a similar path, but the majority of students who join are people studying who do not know me or Udemy, and I then often turn them into students in my courses.
IF you are planning this long term, build a community a tribe now, I spent maybe 75% of my time the first 4 months to lay the foundation for my community. How my community members are my best advertisers.I also built an email list from my own course hosting enrollments, my website, my FB group, and a handful of forms, I think around 20k now, they also get similar materials to above but only every 2-4 weeks. I also have email automations, you signup for a certain list you get the automations that is most helpful.
This of course all assumes you have a good course, good visuals, SEO and all that fun.
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For me three tips to market Udemy course would be.
1) Give out free coupons to students on a regular basis. This to me is a win-win situation for both the students and the instructor in that the students will engage with your content and leave behind reviews/ratings on the course. The reviews/ratings will help you rank your course in search results. However, giving too many coupons would be futile as students who get the course for free are less likely to watch the video lessons and engage with your content. This is the mistake that I made when I started off. I also believe there must be an option to create custom no of free coupons in Udemy (like 10 , 15 or 50 for that matter) an option that is non-existent in Udemy as of now.
2) Build a strong social media presence and if your social media presence is weak, I would advise you (the new instructors) to participate in Udemy's promotion program on a revenue sharing basis.
3) Make sure that the course has at least 2 hours of content. However, the longer the better.
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Here are my tips:
Target the right audience: Identify your ideal audience and tailor your marketing message to their needs and preferences. Use keywords and messaging that resonate with your target audience.
Leverage social media: Social media platforms are great for promoting your courses and engaging with potential students. Use platforms like Twitter, Facebook, and LinkedIn to share content, run ads, and connect with your audience.
Offer incentives: Offer discounts, free access, or other incentives to entice potential students to enroll in your courses. This can help build momentum and create buzz around your courses.
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1. Leverage social media. Share a good portion of your course on your preferred social media.
2. Create your own website and writing blogs.
3. Link back to Udemy from social media and your website.
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Here are the best strategies I know so far:
1. Make your landing pages SEO friendly, so that your course gets the most number of eyeballs.2. If you could get the Bestseller tag for your subcategory, thats the biggest differentiator on Udemy.
3. Post a portion of your course on Youtube, and in start/end of each video, promote that its part of your paid course, and send traffic to your Udemy course.
4. Post educational announcements to your courses regularly with useful content to build trust with your audience, then they will take your promotional announcements seriously too, and you wont seem too salesy.
5. Lastly, create great content, and most other things will take care of themselves.
I heard the saying that if you were creating exceptional content content, people will discover you one way or the other, even if you were sitting in a cave!
Good luck!
Kashif
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Some marketing strategies
1) Using related group/community such as Facebook community, Whatsapp, Telegram, Linkedin etc.
2) Boost using social media
3) Using github repo that let people download it, and lead the user to access the udemy course.
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The three tips:
Use a promotional email, the result is great if you have an audience.
Use social media to promote your course and be sure to do good targeting.
Do periodic updates for your course to keep your course up to date.
I will cry if I don't win a T-shirt0 -
Hi Bella,
Thank you for giving this opportunity to share our thoughts and learn from each other.
Here are my 3 pointers :
1) Writing leveraging social media & Website : Social media platforms are very powerful tool for online marketing specially Facebook, Twitter, LinkedIn, Instagram and Youtube to promote courses via information sharing or even giving access to limited part of courses. If you have own website then thats wonderful place to showcase own work and connect to Udemy platform, or even if you don't have own website at least you can write blogs at various sites and free sites like blogspot etc about own courses. Few important tips here would be to - share videos on youtube about own courses, post about own courses on social media platforms at regular basis, provide snapshots of important parts from the courses as well as the positive reviews.
2) Promotional Offers : Offers some free but limited resource from the course to try out, that could be the course via coupon, related eBooks & webinars. One easy way to start is to use promotional messages each month that Udemy provides to invite students, which can be used to invite them to enroll in own courses with a discount.
3) Pricing Strategy - Pricing is a very important factors for marketing, which is sensitive to Place and product. So depend on the time like its global holiday like Christmas or more regional like Chinese new year or Indian Holi etc for example, you can create special offers. Even terms like black-Friday has become so popular. So keeping in mind the place and its current situation to spend and the demand of the product (in this case course) , the pricing should be dynamic.
Thanks
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1. WORD OF MOUTH: Best marketing is the marketing by your customers/students. Create better content.
2. INTERNET: Social media marketing, Affiliate/email marketing, Website/Landing page marketing etc.
3. NEED: Need itself tells people to buy a specific product/service. Create either Need-of-Content or Content-of-Need. You don't even need to market your content anymore. Those in need will find you.
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My tips on improving online marketing for the course:
1. Run limited free enrollment to the course using coupons to bring attention to your product.
2. Share your course on relevant social networks to reach more audiences.
3. Do SEO optimization of the course landing page so more people can discover it easily.
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Looking to juice up your course marketing game? Here are 3 tips that'll boost your visibility, entice folks to enroll in your courses, and maybe even catch the fancy of our tee-shirt loving judges:
1. Utilize social media platforms to promote your course and engage with your audience.
2. Optimize your course title and description for the Udemy search engine.
3. Offer promotional discounts to attract new students and encourage reviews.
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1. **Create High-Quality, Relevant Content:** Make your course material engaging and directly relevant to your target audience. This increases the perceived value and encourages more sign-ups.
2. **Utilize Email Marketing and Promo Videos:** Regularly send out promotional emails and announcements. Additionally, create an impactful promotional video to showcase the benefits of your course.
3. **Leverage Social Media and SEO:** Use platforms like YouTube, blogs, and social media for promotion. Share exclusive discounts on platforms like Facebook groups. Incorporate SEO strategies to improve discoverability, and create content around high volume keywords to boost visibility.
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