3 tips that I consider valuable for improve online marketing of courses 1. Keep your course always up to date with the trending pace of changes. This gives the learners the assurance of the shelf-life of the value they invest in that course. 2. Keep your course material content from 3 to 5 hrs and if the content could not be covered within that time range split into two courses. Also, each video session should not exceed 5 mins. This enables the learners to hold their attention to grasp any new technology also given the situation that there is a plethora of technologies to pick from. 3. Leverage the social media as well as professional sphere of people working in organizations to popularize the courses. If possible, give some free heads up to create interest on the topic or some free webinars. It helps both ways showcasing knowledge on subject matter to a wider audience as well as organization capability building.
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