I do not think I explained it too well on my pervious comment so I will give it another go: Here is the deal: 1) Sales from the Ad and Affiliate programs are occasionally being counted as organic sales (due to cookies expiring, etc...) 2) Udemy is planning on increasing their marketing efforts on channels that can only bring in organic sales (i.e. TV ads) and cannot be tracked/counted as Ad/affiliate sales. Now, if you calculate the revenue percentage from all your sales (organic, ad and affiliate) you will see that it equals 37%. Do you see where i am going with this? With the new marketing efforts, the percentage of organic sales will increase. Meaning that if you were to calculate that percentage (37%) when these marketing efforts start, you would find out that it is much higher (depending on how effective those marketing efforts are) , because organic sales account for a higher percentage (50%). So this could have been lets say a hypothetical 45%. But Udemy will only be giving you 37% instead of the hypothetical 45% that they would have given you with the current revenue share. By changing the revenue share now, Udemy, eventually gets to pocket that difference (45 - 37 = 8% hypothetically). Moral of the story: This only benefits them and they are trying to make it seem like it doesn't. If you want my recommendation, start working on your own website/business so that you are not bound to the decisions of anybody.
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