Local Course vs Global Course

[AsgarMollayev]

Is it necessary to know the most spoken languages in order to sell courses on Udemy? For example, I am creating a course in Azerbaijani language. And unfortunately, the course with the highest sales in Azerbaijani language has less than 2000 students. For example, the population of Azerbaijan is 10,000,000. If there are people who offer courses in such a less spoken language, I would like to hear their experiences. By the way, there are many courses in English related to the subject of the course I will open and there are a lot of students. There is no such course in Azerbaijan yet. I think I will be the first. Of course this is a plus for me 🙂

[MarinaT · Accepted solution]

Hi @AsgarMollayev, 

Great question! Let me bump up your post 😊. 

It's exciting that you plan to create a course in Azerbaijani! While English dominates Udemy, creating content in less common languages can be an advantage, as you mentioned in your post. Especially, when you try to leverage this exclusivity in marketing. For example, by emphasizing the value of learning in Azerbaijani. 

I wish you a lovely weekend! Please let me know if you have any questions.