Have you used Facebook's ads successfully?

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Have you used Facebook's ads successfully?

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It seems Facebook ads are not a good option from the profitable point of view, but maybe am wrong?

Has any of you experienced instructors used them successfully????

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Re: Have you used Facebook's ads successfully?

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Facebook ads don't work if you are trying to make direct sales with them. Most instructors here aren't marketers - they are instructors and profesionals in other fields. That being the case, they fail with social media ads because they try to drive sales with them - and that will almost never work, because people aren't on Facebook to buy stuff.

Facebook should be treated as cold "top-of-funnel" traffic, not warm/hot "bottom-of-funnel" traffic. Your goal should be to break even with Facbeook ads, because if you can do that, you are growing your Facebook groups, your email list, and your student list on Udemy (which you can market to over and over again via promotional announcements) for free.

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Re: Have you used Facebook's ads successfully?

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I really really thank you for youe help.

However I can not access since am still in review process of my course...

So is there a possibilty to copy paste what is on those links... maybe...? Smiley Happy I know is to much to ask... biut no harm in asking... Smiley Very Happy


@CarstenMuessig wrote:

See https://community.udemy.com/t5/Marketing/Facebook-Ads/m-p/520 and https://community.udemy.com/t5/Marketing/Yes-Facebook-Ads-Are-Worth-it-Proof-Guide/m-p/10391


 

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Re: Have you used Facebook's ads successfully?

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I found the answer here:

https://community.udemy.com/t5/First-time-Course-Creation/Plan-Your-Course-Marketing-Before-You-Publ...

 

"

17. It is a consensus of experienced instructors that paid Facebook ads do not work.

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Re: Have you used Facebook's ads successfully?

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Facebook ads don't work if you are trying to make direct sales with them. Most instructors here aren't marketers - they are instructors and profesionals in other fields. That being the case, they fail with social media ads because they try to drive sales with them - and that will almost never work, because people aren't on Facebook to buy stuff.

Facebook should be treated as cold "top-of-funnel" traffic, not warm/hot "bottom-of-funnel" traffic. Your goal should be to break even with Facbeook ads, because if you can do that, you are growing your Facebook groups, your email list, and your student list on Udemy (which you can market to over and over again via promotional announcements) for free.

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Re: Have you used Facebook's ads successfully?

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Thanks beyond words !!!!!!!!!!!!!!

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Facebook ads tend to work out breaking even at best. 

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Depends on how you use them. Breaking even is a HUGE win...

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I have tried FB but stopped and won't go back. When you stop to consider that, on average, you are going to earn about $4 for each sale you make (assuming you have Udemy market your courses for you), and most of your sales come from Udemy site wide sales or ad programs, advertising on FB just isn't cost effective. At least they haven't been for me. I've had much better luck on LinkedIn, promoting my courses in a specialized group, which is free.

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Re: Have you used Facebook's ads successfully?

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Yeah, trying to sell directly with Facebook ads doesn't work. That's the wrong use for them. 

Facebook = Top of Funnel

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