Thanks for the question, @Jonas Schmedtman Our very first iteration of the pilot in the US will use a price point of $29.99. However, we know pricing is an important piece of the puzzle when it comes to making subscriptions successful, so we'll be testing pricing as we scale the pilot. Our goal with this pilot is to establish incremental revenue for instructors and Udemy. To make this happen, we're investing significantly not just in acquiring new learners who may be interested in subscriptions, but in building a user experience that keeps people learning (and subscribing) for a long time. In our previous tests with individual consumer subscriptions, we've seen this model produce higher revenue for both instructors and Udemy, even accounting for the difference in revenue share between the subscription and transactional models. To your question about the future of subscriptions, the goal is not to replace the transactional marketplace but to complement it. Based on previous testing and data, we believe we can make incrementally more revenue by exploring both a subscription AND a transactional model than by offering the transactional model alone. Eliana Cerna Udemy Community
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