Three Tips to Improve Online Marketing Start a FaceBook Group - Create a group related to your course topics. Then, add value by providing tips to help your students and target audience. Those are the same members who will be happy to get your coupons when you market your courses. Don't over-do it. I only post coupons in my FaceBook Group once a month. Build a Community - On YouTube or your social media platform of choice, build a community around the topics similar to your course topics. Then, when you are ready to launch, you will have a group of engaged subscribers and/or followers who will benefit from hearing about your new course. Be sure to generate buzz up until the launch and then make a launch video. Have a Profile with Links to Courses - I use FlowCode to create a FlowPage with links. I have links to my social media accounts and some of my latest courses in one place. That way, when I share my FlowPage link, others can see that I am a Udemy instructor.
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Dan, I also get bad reviews and they hurt, especially when you check the stats and see that they completed less than 10% of the course and didn't even give it a chance. I try to reply to all of the feedback which is positive overall. When someone just gives you a couple of stars without a comment, there is not much to say. At least when they give constructive feedback, you can reply with something specific. I have added a lot of content to my courses based on feedback from the students. It is nice when I can reply back to their feedback, explaining that I have updated the course, based on their feedback. I feel your pain. Just move on. There will always be haters.
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