Udemy Promotion Schedule - Remainder of 2019

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Community Champion ScottDuffy Community Champion
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Udemy Promotion Schedule - Remainder of 2019

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Bit of a click-baity title. Smiley Happy

 

I've been on Udemy now 5 years, and sold more than $1 million in courses in that time. This is my advice. Take it or leave it. Up to you.

 

If this is your first year on Udemy, you might be interested to know how the rest of the year will go, so that you can plan your work.

 

July, bit of a quiet month. People are on holidays in the Northern Hemisphere of the world. But surprisingly, this is not the slowest time of year. I'd rate this in the middle. An "average" month in expected sales.

 

August, back to school season starts again. As we get to the end of August, people start getting their heads out of beaches and summer, and start thinking of school again. Course sales pick up near the end of August. Udemy runs a "back to school" sale then, and August is perhaps the "third best month" of the whole year.

 

September, a bit slower. Students hopefully stacked up on courses in August and so September is a bit of a "pull back" in terms of sales. Back to July levels. No major promotions this month.

 

October, picking up. As we get to the end of October, sales start to pick up a little. Above average month. Udemy sometimes runs a "course creation" contest or incentives around this time. Last year, they paid a cash bonus for launching a course during this period.

 

November is the big month. Thanksgiving. Black Friday, Cyber Monday. This is the start of Udemy's sale season. November is often the #1 month in terms of sales or very close to #1. If you have a course you're planning to launch, launch it before November. 

 

December, again right after a big sale is the hangover. December is one of the slowest months of the year. Christmas season, and people have other things on their mind.

 

January, new year's resolutions means New Year's Sale. This is the #2 month of the year, or for some people #1. If you missed Black Friday, launching your course well before Jan 1 is recommended.

 

General Suggestions:

- July is a great month to course creators (us) to be course creating. August is often the #3 sales period of the year.

- If you've got a new course in the pipeline, launch it by the end of October. That's less than 4 months from today. Move heaven and Earth to get it done. Work weekends and tell the kids to talk to your spouse for a week or two. Missing Black Friday with a new course is like the ultimate Udemy instructor sin.

- If you miss Black Friday, don't miss New Years sale.

 

 

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Re: Udemy Promotion Schedule - Remainder of 2019

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As a new teacher this was so helpful! Thank you.

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Community Champion ScottDuffy Community Champion
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Re: Udemy Promotion Schedule - Remainder of 2019

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It doesn't change magically.

 

You have to change it. What are you doing to attract more people to your topic?

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks for the useful tips Scott! 

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Re: Udemy Promotion Schedule - Remainder of 2019

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As a new teacher this was so helpful! Thank you.

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Re: Udemy Promotion Schedule - Remainder of 2019

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Great insight and advice, very much appreciated! Time to start planning my next courses, thanks for the information.

 


 

 


 

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks!!!

Very useful

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thank you very much these tips, Scott! I will start working on my new course.

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Re: Udemy Promotion Schedule - Remainder of 2019

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So helpful @ScottDuffy 

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks for the tips.

Unfurtunatly my sales are getting lower and lower...hope it will change. 

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Community Champion ScottDuffy Community Champion
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Re: Udemy Promotion Schedule - Remainder of 2019

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It doesn't change magically.

 

You have to change it. What are you doing to attract more people to your topic?

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks a lot  Scott.

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Re: Udemy Promotion Schedule - Remainder of 2019

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Great advice. I will take it

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! Re: Udemy Promotion Schedule - Remainder of 2019

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Always love your tips Scott! You deserve your awesome success on udemy!


 

 

 


 

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks for this excellent summary, @ScottDuffy !


“Everything should be made as simple as possible, but no simpler.” - Albert Einstein
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Re: Udemy Promotion Schedule - Remainder of 2019

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Very helpful and VERY motivating!

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Re: Udemy Promotion Schedule - Remainder of 2019

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On point. Thanks Scott!

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thank you. I will use this information for planning and launching new courses.

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Community Champion JasonDion Community Champion
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Re: Udemy Promotion Schedule - Remainder of 2019

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Scott is absolutely right. For me, it has always November, January, August, and May in terms of my highest months. December is always the lowest.

 

I am launching a course in August, two in October, and two in December to capitalize on this half of the year. 

 

For me, the past 6 months have been awesome, so I cannot wait for the next 6 months where we get 3 of the biggest sales months!

 

Jason Dion

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thank you for your advice on planning! I have just uploaded my first course, how can i promote it effectively as the new instructor on Udemy? 
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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks for the heads up.  I was a little curious how certain months analytics were.  I won’t be discouraged now if I don’t do so well in some of these you have listed for my first course.  

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Re: Udemy Promotion Schedule - Remainder of 2019

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Great stuff! Would it be safe to say that on average, November's sales are 10x more than that of, say, July? Or is that a stretch?

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Community Champion ScottDuffy Community Champion
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Re: Udemy Promotion Schedule - Remainder of 2019

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Double, not 10X.

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Re: Udemy Promotion Schedule - Remainder of 2019

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Haha wishful thinking I guess--this is my first month. Still great news to hear.

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Re: Udemy Promotion Schedule - Remainder of 2019

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This is incredibly helpful, @ScottDuffy ! Thanks so much for sharing.

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Re: Udemy Promotion Schedule - Remainder of 2019

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Tips are so realistic and useful. Thank you very much for this scot

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks! This is really helpful.

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks Scott for the valuable info.

This is my first year at Udemy. I started publishing in mid-June this year.

Will try to publish a couple of more courses by end of October.

 

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Re: Udemy Promotion Schedule - Remainder of 2019

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Hi Scott

Thanks for this advice.

Question:

Top 1-3 things an instructure needs to do to maximize their number of sales per month?

(taking into account that one's course topics are a combination of high demand/high availability, and high demand/low availability topics...)

I currently have just over 40k students, of which 99% are free enrollments via coupons.

I've only recently started working on courses within the high demand/low availability topics.

I make less than $50 per month currently.

cheers

Jerome

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thank you for this; it's nice to see that my low months are normal :-D

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Re: Udemy Promotion Schedule - Remainder of 2019

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Scott I can just agree and confirm, it's exactly as you depicted it. Great post, thank you for reminding us about things that are so obvious that we alone can miss it. Kind greetings

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Re: Udemy Promotion Schedule - Remainder of 2019

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Scott,

 

As always you're advice is concise, helpful, and wise. I always find you to be one of the most helpful contributors in this forum and your courses are spot on. Thanks for these tips.

 

Thank you,

 

Richard Callaby

Richard Callaby, CTT+ Trainer, Published Author, and YouTuber
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Re: Udemy Promotion Schedule - Remainder of 2019

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Thank you

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pRe: Udemy Promotion Schedule - Remainder of 2019

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This is really helpful for me as a new teacher on Udemy, thank you so much for sharing this precious experience with us

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Community Champion Shigeru_M Community Champion
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Re: Udemy Promotion Schedule - Remainder of 2019

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@ScottDuffy 

Thanks for your info. With this, I added new lectures to my main course. And for other courses, I updated contents so that "latest update" become all August.

Now, I am enjoying the all these efforts from ongoing August's back to school sale.

You have always guided me on this udemy journey since I began in 2015. 

All time my favorite of Phil Ebiner's podcast episode is yours. I listen to it many times. I expecially love when you talk about your relationship with Udemy staffs. "You love them, they love you back".

 

Your biggest fan in Tokyo, Japan.

Shigeru Masukawa

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Community Champion ScottDuffy Community Champion
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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks! I think you have been doing great on Udemy.  You did all the hard work, and are getting the rewards from that.

 

Speaking of Tokyo, I want to go to the Japan 2020 Olympics! I don't know if I can, but I would like to.

 

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks for the very useful information!!

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thanks for the useful advice Scott

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Re: Udemy Promotion Schedule - Remainder of 2019

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Wish I came across this post before I posted my first course in May 2019. My sales saw double digit growth MOM with August being an absolute delighter. However, the first 8 days of September have been extremely quite with the traffic to my landing page reducing by 50% and the conversion rate dipping from mid double digits to 6%. I was begining to blame the new pricing/promotion scheme launched by Udemy this month for this. Thanks for easing the anxiety of new instructors Scott. Have another course in the pipeline. Will move heaven and earth to publish it in the next month.

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Re: Udemy Promotion Schedule - Remainder of 2019

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I'm not following quite the same pattern... my August was a trainwreck sales wise, down about 30% on the same period last year. July does tend to be slow, but I find December quite good for sales if you pitch the fact poeple can gift courses (with a nice e-gift wrap!) in your promotions.

 

September seems to be picking up although it could be better... we'll have to wait and see what this pricing structure malarkey leads to.

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Re: Udemy Promotion Schedule - Remainder of 2019

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Thank you for the tips.

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