Hi @AlexHagmann, not a dumb question at all. There are a number of reasons we think some learners will prefer a subscription model to an a la carte model, but the most important one has to do with breadth of learning goals. While someone who wants to learn a very specific skill for which there is one appropriate course, a direct purchase makes sense. But for someone who is trying to learn more continuously on a wider range of subjects, the subscription model might make more sense.
Taking an example, consider Learner A, who just started a job, and their new company requires that everyone have basic familiarity with SQL. They might purchase one course on SQL and refer to it over time to meet that challenge.
But maybe Learner B is trying to execute a career pivot that will require refreshing a bunch of different skills -- some SQL, some Excel, some CSS, some management skills, some business strategy. They may not even know the full extent of what they need to learn, or they may want to have access to multiple different courses for a particular topic. We actually already see this on the marketplace, that certain learners will buy multiple courses on the same topic to get the benefit of a greater variety of instructional styles. So for them, a subscription might be more cost-effective and enable greater flexibility in their learning.
Bella Almeida
Udemy Community
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