Personal Plan Update

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Personal Plan Update

Bella
Community Moderator
Community Moderator

Hi everyone,

 

Since we first announced the Personal Plan pilot, you've asked a lot of great questions and had some lively conversations about this new subscription initiative. We're continuing to expand slowly and carefully, and we've got some progress to share.

 

Check out our update in the Teaching Center to learn more about:

  • The (very!) early performance of the pilot
  • Revenue reporting for instructors with included content
  • Instructor promotion interactions with Personal Plan
  • Areas of focus for the next stage of expansion

 

The post also includes an instructor FAQ generated from the questions you all asked at the time the pilot launched. We'll update this section over time with answers to key questions you pose here in the Community or through other channels.

 

As always, we welcome your discussion, questions, and feedback here in the Community.

11 Comments

Any idea on how long this pilot will last? Another 3 months? 6 months?

 

P.s - This is what I love to see, more communication and updates from the Udemy team.

 

Keep up the good work.

 

 

Bella
Community Moderator
Community Moderator

Hi @JoshuaGeorge, great question. There's a lot to test and learn, and many of the important dynamics like learner engagement and retention are things that can only be measured over time. We anticipate running the subscription as a pilot for at least six months more.

 

Bella Almeida

Udemy Community 

What was the reasoning behind not including Welcome/Congratulations messages to Personal Plan users?

Bella
Community Moderator
Community Moderator

Hi @JosePortilla, thanks for the question. This is tied to the work to determine what constitutes an "enrollment" in a subscription context. A student who watches one minute of content in a subscription context might be starting the course with the intent to "take" it, but they might just be previewing it to see if it's what they're looking for. There's already some designated onboarding to help students get started in the subscription as a whole -- we definitely think it's important for students to get that nudge to start learning -- but getting a welcome message for every course they interact with would be overwhelming. So, we're working on determining the best way to determine when a student has committed to a particular course. That could be something the student tells us directly, like a button they click, or it could be something we infer from their engagement. We'll keep you posted as this work progresses.

 

Bella Almeida

Udemy Community

There’s that opaqueness everyone loves so much...

That´s interesting here:

"

How often do you refresh what content is available in Personal Plan?

Like the Udemy for Business collection, the Personal Plan collection is refreshed over time to add promising new content and remove content that is underperforming or no longer meets quality standards. While the curation teams for both collections collaborate, there may be some differences between the collections at a given point in time. Generally speaking, though, content that is added or removed from the Udemy for Business collection will also be added to or removed from the Personal Plan collection.

"

 

So there will be a personal plan collection that will be a (small) subset of the marketplace courses. And subscribers will pay $200-$300 per year to have full access to that subset. 

 

Maybe that´s a dumb question, but...

From the perspective of a potential subscriber, can you explain why it´s better for me to go for that subscription (and buy additional courses that are not included in the subset separately) rather than just buying my favorite courses in the marketplace? For $200-$300 I could buy 20-30 of them per year. 

 

Any ideas? Thanks in advance.

Bella
Community Moderator
Community Moderator

Hi @AlexHagmann, not a dumb question at all. There are a number of reasons we think some learners will prefer a subscription model to an a la carte model, but the most important one has to do with breadth of learning goals. While someone who wants to learn a very specific skill for which there is one appropriate course, a direct purchase makes sense. But for someone who is trying to learn more continuously on a wider range of subjects, the subscription model might make more sense.

 

Taking an example, consider Learner A, who just started a job, and their new company requires that everyone have basic familiarity with SQL. They might purchase one course on SQL and refer to it over time to meet that challenge.

 

But maybe Learner B is trying to execute a career pivot that will require refreshing a bunch of different skills -- some SQL, some Excel, some CSS, some management skills, some business strategy. They may not even know the full extent of what they need to learn, or they may want to have access to multiple different courses for a particular topic. We actually already see this on the marketplace, that certain learners will buy multiple courses on the same topic to get the benefit of a greater variety of instructional styles. So for them, a subscription might be more cost-effective and enable greater flexibility in their learning.

 

Bella Almeida

Udemy Community

@AlexHagmann I've wondered that myself. I would probably feel frustrated or disappointed if I subscribed and then had to buy individual courses that weren't included in the subscription. It makes sense to offer individual courses for sale and a subscription and let people choose what they want, but if I subscribed, I'd want access to any course on the platform. I think for most people it would be cheaper to buy whatever individual courses they want, on an as-needed basis, and have lifetime access to them. As you mentioned, people could buy 20-30 courses over the course of the year for the price of the subscription. That's a lot of courses!

@Bella I have a feeling that only a small percentage will fit the profile that you are mentioning. With Udemy's policy of money back and already low prices for courses in the marketplace, I am kind of skeptical of Personal Plan. I sure hope I am wrong. 

Bella
Community Moderator
Community Moderator

Hi @VirajShetty265, thank you for expressing your concerns and sharing your voice. We're optimistic about the performance of the pilot so far and about offering the subscription model to more students in the next coming months. Our plan is to continue sharing more updates and findings as the Personal Plan progresses.

 

Bella Almeida

Udemy Community

 

 

@Bella - Glad to know.  Sharing the findings would be great. One scenario which makes sense for the Personal Plan is the case when students can subscribe to Udemy Personal and ask their company to reimburse instead of paying personally. Assuming here that the company is not already a part of Udemy For Business.