1. Sharp define your target audience. This means you need to be able to define the demographics of your beneficiaries - those who will really really benefit from your course. It cannot be everyone, everywhere. It cannot be someone somewhere. For example "Students in the age group of 18-22 years transitioning from college campus to corporate jobs" can be sharped further to "Undergrad and post-grad college students". 2. Leverage the right social media platforms in the right way. An example of the "Right social media platform" - the target audience in the above example is likely to be on Instagram and TikTok rather than Twitter or LinkedIn. An example of the "Right way". Avoid Sermons. This audience does not like it. Remember how you were when you were of 18-22 years of age!! Instead, inspire ambitions, share tips, call to real action adventure/experience. 3. Offer valuable content. I mean really valuable content like a true friend would. Content should be engaging, entertaining and experiential. Cheers! Sunil Tatkar www.valurevolution.com
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