While lots of companies overhired in the last couple of years, I think if the marketplace rules were relaxed and instructors were allowed more freedom and choice, most of these people would not need to be laid off. Consumer marketplace Consumer segment revenue decreased 4% year-over-year, including the negative impact of 5 percentage points from changes in FX rates year-over-year, to $74.7 million. Monthly Average Buyers on Udemy’s Consumer marketplace decreased by 2% year-over-year, but increased 3% sequentially from Q3 2022, to 1.36 million. Depending on who you listen to, this might be the first round of layoffs. Udemy could be a 4 billion dollar-a-year company if they just let instructors scale up like the App store, Steam, and Amazon. Here are my suggestions on how to accomplish this. - Reduce Udemy's share to 30% - Allow us to opt out of international pricing - Allow us to put certain courses in international pricing - Allow us to bundle our courses and sell bundles at a discount - Remove the personal subscription and replace it with instructor-level subscriptions - Order bumps on our coupon - Order bumps on free coupons - NO order bumps on our courses from other instructors - Allow us to talk about our other ventures outside of Udemy - Bring in a leader board of people who make the most Enrollments, sales, and reviews, on a weekly basis. - Change the algorithm to be more sales-based and not engagement based - Allow us to set our own affiliate percentages These suggestions are more Udemy specific - Put a second price floor at courses above 30 hours. - Get away from the minutes watched versus a la carte pricing. Instructors will always make more money with a la carte purchases versus minutes watched. The marketplace is losing money every single quarter. Something needs to change. Every quarter that the marketplace loses money, people's jobs are at risk.
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