Hi @KhojBadami, you’ve got the right idea, overall! Publishing a course requires thinking like an entrepreneur. You want to pick an area that has enough demand (lots of students trying to learn), and where you can deliver competitive supply (a course that meets the need better than the other available options).
We encourage you to use both the Marketplace Insights tool as well as other offline demand indicators like Google Trends and StackOverflow trends to understand what the supply and demand for your topic look like on and off the Udemy platform.
Realistically, you will need to do some marketing of your own to get your course to look appealing to students who have no familiarity with you. As a consumer, you would probably hesitant to buy an item from an unknown seller without seeing reviews, or at least knowing someone else had tried it. If your course is truly the only one that meets a specific need, then it could get sales even with no social proof (ratings/review/enrollments). But the tradeoff is that the more specific the need, the smaller the audience probably is -- so you might more easily get a few sales, but your total potential sales will be much lower.
At the end of the day, Udemy is a marketplace trying to serve each student what they're most likely to need. So your job is to convince the marketplace that you're the thing some number of students need most. You want to target an audience that's big enough to have the sales potential you want, but specific enough that your course can be the best option in that space (and be seen as the best option with social proof.
Hope this helps!
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