I saw some testing of the violet color on landing pages a few months back! Now I know what was going on haha! Clearly, this rebrand has been in the works for a while, and has gone through testing with the current user base (naturally). I love that Udemy is keeping things fresh. When people see fresh branding (logo, colors, tone, etc.), branding that is modernized and keeping up with the times, it lets them know that Udemy is doing the same with everything else on the platform. They think: Fresh branding also means there are probably fresh courses, fresh content, fresh topics to reflect current needs, on and on. It's fantastic! As instructors, it also lets us know that Udemy is serious about growth. So serious that they rebranded to prove it. Rebranding can be risky, because you lose the logo recognition people had prior; but it pays off when the company is seen as modernized, innovative, and forward-thinking. Which this new logo certainly communicates. The mark is nice, I immediately thought: upward motion, growth, up-skilling. And the fact that the mark is over the "U" really emphasizes that Udemy is focused on YOUR growth, and up-skilling YOU. My second thought: it may be mistaken for a house. But that was my second thought, not first. 🙂 I'm certain that Udemy has tested this logo and the brand perception it envokes with users. Regarding the line "I Teach With Udemy", my first impression was that it sounds like Udemy is just some tool I use to do my teaching (akin to, "I cook with Corningware"). Udemy is a big reputable brand; I want to associate myself with its credibility and prestige. I probably won't use the new hashtag/tag line because I don't think it does that. The illustrations are very on-trend. That style very "in" right now. I don't know how long that illustration style will be considered the latest trend, but of course, Udemy will pivot as the trends change. That's just how it goes in the design world (same with fashion haha) 🙂 Overall, I love the new branding.
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