Celebrating the New Year with Exciting New Marketing Initiatives

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Celebrating the New Year with Exciting New Marketing Initiatives

GenefaMurph976
Community Manager
Community Manager

Hello Instructors!

 

As we embark on a new year, I wanted to share a quick note of thanks and also a look ahead at what’s to come in 2024. 

 

Our goal for 2024 will be to create what we call “Sustainable Hype”. What is Sustainable Hype I hear you ask? Well, hype as we all know is about creating an overwhelming amount of excitement, swagger, and interest. However, hype is often momentary. Our goal is to create hype that is sustainable (aka that will last not just for a moment in time but throughout 2024 and beyond). Why? Because, the more sustainable hype we create, the more interest in Udemy, the more interest in your courses and hopefully the more positive outcomes for us all. 

 

Our focus in 2024 will be on 4 key areas; Brand, Global Campaigns, Learner Investments, and Promotions.

 

1. Brand:

 

We are excited to be kicking off 2024 with a number of activations that we hope will elevate our global brand identity. Through these activations, we want to focus on the Udemy mission and vision and highlight the key differentiation that having a creator economy model fuelled by instructors from around the world and from different backgrounds creates. We look forward to positioning Udemy as a thought leader in the transition to a skills-based economy and creating lasting excitement for the brand in the global market.  Your association with our brand signifies a commitment to quality education, the power of diversity, and the power of choice for learners and organizations alike, and we are honored to have you as a part of the Udemy community and to showcase your stories and talent. 

 

2. Global Campaigns:

 

Our team has been hard at work conceptualizing and crafting captivating campaign themes that not only resonate with our learners & organizations but also bring a fresh and engaging perspective to your instructional content. These themes are designed to spark curiosity, foster active participation, and create memorable learning experiences and moments in time that we and hopefully you can leverage to focus key messages to the market.

 

In 2024 we’ll be focusing on 6 key themes that will run at different points in the year. These themes are based on market research and surveys which we’ve used to understand what people are looking to learn both personally and professionally. From this, we’ve devised 2 overarching/underlying themes and 4 sub-themes.

 

Overarching Theme for 2024: Skills

 

This includes the acquisition of skills and certification or validation of skills - this will be a vehicle for us to highlight content on technical skills in particular around AWS, Google, coding, data science, and analytics as well as other core functional skills such as marketing and finance amongst others. 

 

Underlying Theme for 2024: Social Impact 

 

This will not only be about highlighting the work Udemy is doing with non-profits but also the vehicle for content associated with key topics such as diversity and inclusion, sustainability, and others.

2024 Sub-Themes: 

 

  • Gen AI: This includes establishing a POV on how GenAI will impact the world of work helping individuals and organizations to take advantage of this technological change in a practical way based on their needs e.g. general understanding or the application of Gen AI in specific functions like marketing or retail as an example. 
  • Leadership & Management: This focuses on the role of first-line leaders, new and established leaders, and the skills needed to be successful e.g. how to manage in a hybrid world, how to manage with AI, change management, etc.
  • The Multi-Generational Workforce: This is about helping individuals, leaders, and organizations prepare for and build the skills for a multi-generational workforce. This can include functional expertise in areas like marketing, social media, HR, coding, etc, building digital literacy, skills for entrepreneurship, or how to enhance productivity skills.
  • Leadership Excellence: This is about establishing a POV on key leadership topics ranging from more advanced content for specific functions to key leadership skills such as data analytics and insights, communication skills, design thinking, and more. 

We will continue to support the broader marketplace and when we see new trends or themes emerging we will adapt our approach but the themes listed above will get some dedicated attention in 2024. 

 

3. Learner Investments:

 

In our commitment to the growth and success of learners, we are introducing new and enhanced investments in learning resources. This includes updated course materials and advanced assessment tools, some new AI-based learning features to complement the support our learners get from instructors, and continued enhancements to the overall UX and UI to make navigating Udemy easier. We believe that by providing learners with valuable resources, we can empower both instructors and learners to achieve even greater heights of excellence. Your dedication to teaching and bringing a variety of styles and content is at the core of our learner-centric and choice-centric approach.

 

4. Promotions:

 

To amplify the impact of your courses, we are launching targeted promotions to reach a wider audience. Through strategic partnerships, focused marketplace campaigns, and exclusive offers, we aim to increase the visibility of your instructional content. This not only benefits you as an instructor but also rewards your learners with access to enriching educational experiences. Stay tuned for personalized promotional strategies that align with key market themes and moments in time (such as World Education Day) and your unique teaching niche.

 

We are confident that these marketing initiatives will not only elevate the partnership you have with Udemy but also contribute to the overall success of the shared educational community. As we continue on this journey we want to ensure that you have a voice so please continue to share your thoughts and feedback. You can do so via the community or directly with me at genefa.murphy@udemy.com

 

Thank you for your continued trust and partnership. Wishing you a wonderful year ahead filled with endless possibilities!

23 Comments
BusinessTouch
Trailblazer Trailblazer
Trailblazer

Good

CynthiaAdediran
Observer
Observer

I believe this new year has a lot in stock for us. I can't wait to explore all my options

GenefaMurph976
Community Manager
Community Manager

We hope so too @CynthiaAdediran - any thoughts / feedback please always feel free to reach out. We hope it can be a positive journey together.

PinarGenç177
Researcher
Researcher

İlk defa eğitim veren biri olarak 2024 te birlikte çalışmanın verimli olmanın ve kazanmanın anlamlı mutluluğunu yaşamamızı diliyorum. Hepimize başarılar..

MarinaT
Community Manager
Community Manager

Merhaba @PinarGenç177,

 

Çok teşekkür ederim!😊 Udemy’deki öğretme yolculuğunuzda size başarılar diliyoruz!
Herhangi bir sorunuz varsa lütfen bize bildirin, size yardımcı olmaktan her zaman memnuniyet duyarız.

RaquelCoelho
Specialist Specialist
Specialist

I love this! Feeling hopeful about the new year!

PinarGenç177
Researcher
Researcher

Heyecanlıyım.. 2024, bu heyecanımı sizlerle, başta marka oluşturmak üzere, alanlarımda  profesyonelleşirken, insanları ihtiyaç duydukları bilgileri kaliteli bir eğitim anlayışıyla sunmamı sağlamalı. 

Hep birlikte kazanmak dileğiyle. 

Tek sorunum kursu yayınlarken bazı teknik konularda yetersiz kalmam. Mesela, alt yazı oluşturmak gibi..

En kısa zamanda sizin de desteklerinizle bu tür becerileri kazanacağıma inanıyorum. 

Bilgilerimi insanlarla buluşturma fırsatı verdiğiniz için teşekkür ederim.

AsgarMollayev
Trailblazer Trailblazer
Trailblazer

I will become an instructor at Udemy very soon and this is very exciting.

PinarGenç177
Researcher
Researcher

Tüm başarılı yaratıcı eğitmenleri tebrik ediyorum. 

DrMJ
Observer
Observer

This is exciting news to read.

My question: Is there some way that we can incorporate Articulate Storyline to have interactive sections in our learning modules?

MarinaT
Community Manager
Community Manager

Hi @DrMJ

 

We are happy to hear you like the news!🎉

 

Unfortunately, Articulate Storyline isn't supported. However, we provide alternative engagement tools such as quizzes, assignments, practice tests, and coding exercises to make courses more interactive. Have you had the chance to explore them? 😊 Please let us know if you have additional questions. 

 

FabianFraikin
Researcher
Researcher

Wow, that sounds like a great strategy! If your team need any helpt with creating content / film campaigns for the global campaign. Me and my twin brother would love to think along with this. 

PinarGenç177
Researcher
Researcher

çevirilerle alt yazılarla yaratıcı ve eğitici kurs videoları hazırlamayı bilmek istiyorum. Eğitici podcast yayını yapsam olur mu? 

Ayrıca sizin beyaz tahta veya video yapma altyapınız platformunuz var mı? Yani direkt sizin platformunuzda hazırlayıp yayınlayabilir miyiz?

RushabhModi247
Specialist Specialist
Specialist

Happy to be in a positive community. Hope we all have a wonderful year!

JosueGimenes
Observer
Observer

Hello @GenefaMurph976,

I just finished reading about the initiatives Udemy is planning for 2024, and I'm genuinely excited. The "Sustainable Hype" strategy particularly caught my attention. The idea of creating lasting enthusiasm is remarkable, as it demonstrates Udemy's desire to ensure that both we, the instructors, and our courses, receive ongoing and significant recognition.


The plans for the upcoming year, focusing on Brand, Global Campaigns, Learner Investments, and Promotions, seem perfectly aligned with the goals of everyone in this community: to provide quality education and make a difference in the educational world. I am particularly impressed with the emphasis on enriching the campaigns and enhancing our learners' experience. This shows a clear commitment to excellence and learner satisfaction.


The themes chosen for the 2024 campaigns range from technical skills to social impact, through leadership and workplace diversity, reflecting the current needs of society. Moreover, the promotions designed to increase the visibility of our courses are an excellent opportunity to highlight the unique value each of us brings to the Udemy community.


In summary, I want to express my enthusiasm and commitment to these initiatives. Thank you for keeping us informed and for the positive energy invested in enhancing the shine of Udemy and the entire community of instructors and students. I am looking forward to contributing and seeing the positive results our joint efforts will bring.


May 2024 be a year of success and achievements for all of us at Udemy. 🚀


Warm regards!

GenefaMurph976
Community Manager
Community Manager

Thanks for the post @JosueGimenes and the positive words of encouragement - this is indeed as you reference a partnership and joint journey that we are on. We may not see all the results overnight but I firmly believe we will get some short-term wins and long-term gains with this approach.

GenefaMurph976
Community Manager
Community Manager

Thank you to all of you who have taken the time to reply @FabianFraikin as we go further into our UGC adventures we may well call upon you and your brother.

render2web
Researcher
Researcher

Excelente muchs gracias por la información y el enfoque está muy bien con mucha proyección

Cordialmente,
José Andrés Montoya
render2web

SilWright
Trailblazer Trailblazer
Trailblazer

Unas hermosas iniciativas con la promesa de que 2024 va a ser muy interesante y positivo.

PinarGenç177
Researcher
Researcher

Merhaba udemy de yenilik ayrı bir güzellik sergiler zira öğrenmenin sıkıcı değil zevkli ve işe yarar olması gerekir. İster klasik anlamda eğitici sıfatıyla ister yaratıcı ve bağımsız tarzda olsun buraya bir şeyler öğrenmek için gelenlerin kendini bilgili hissederek çıkması gerekiyor. Bu yüzden evet yeniliklere ihtiyacımız var. Udemy de bunu her zaman  yapıyor ve hep yapacak gibi görünüyor ve iyi yapıyor.

GenefaMurph976
Community Manager
Community Manager

Thanks for the continued posts and positive words. 

upkaizen
Mentor Mentor
Mentor

Hi @GenefaMurph976 & Community,

Wow!! what an exciting vision for 2024!

 

It's inspiring to see Udemy's commitment to sustainable hype and fostering a thriving educational community.

 

The focus on brand elevation, global campaigns, learner investments, and promotions truly highlights the dedication to quality education and instructor success.

 

Thrilled to be part of this journey and looking forward to see the impact we'll make together. Thank you for sharing such an uplifting message!

Best wishes!

@upkaizen 

GenefaMurph976
Community Manager
Community Manager

Thank you @upkaizen for taking the time to share those positive words.