Some version of this question is one of the most common by instructors so I thought I would write this, which is a summary of advice from many experienced instructors.
I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy. Think strategically, not short term. It often takes a few years of effort to begin to make a significant return on your efforts.
The above is only my advice, but informed by the experience of many other successful instructors,
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This is a great list with a lot of value... every new instructor should take the time to study it, thanks for posting it!
Good post Larry!
Agree with pretty much all your points; my takeaway: don't waste money on FB ads directly; also I appreciate the hindsight to only offer FREE coupons to those who have visited/liked our course-related Facebook page - great idea.
wonderful suggestions Dear Larry
i have just started 2 days back and was trying to send a message through announcements but could not find thw way.
Can you help me fix the issue. I am not sure its activated to me or not?
with best & Kind Regards
Oh one more question I could find price of Camptasia $100 at some page of Udemy How can I buy this software through Udemy
God bless you Sir
Very well written and to-the-point post. Thanx a lot for sharing.
I got my first course published a day ago. Though I have offered a few discounted coupons to people I know might show interest of learning, however, I feel I need access to students from all over. Creating a separate FB/LinkedIn Page part is also done where I am now sharing links to my course. But till now course got 0 reviews and in the search list too it's not easily found. I a, very much worried and I fear that if my course won't be seen to students coming on Udemy, how are they going to enroll for it?
bu değerli bilgiler için teşekkürler.
ek olarak ben kursum ile ilgili olacak üniversite bölüm hocalarına mail attım. Öğrencilerinin faydalabileceğini söyledim. genel olarak güzel geri bildirim aldım.
Some great points here and good advice. I've got a question about #6 and #13
Why do #6? You'll be spending a lot of time in groups, but how do you know for sure it's generating business? You're part of a group, you join in the discussions, but how would that lead to people going to your Udemy classes? How would people get there anyway? Will they really go through all the effort to check you out and then buy your classes? I'm doubting that the time spent on this will actually reflect the sales generated. I could be wrong though.
#13 Youtube. I'm going to put it this way, won't you face the same problem as with Udemy courses? People aren't just magically finding your courses and neither will they magically find your YouTube content. I know it's the thing to do, to start a YouTube channel and I see many Udemy teachers do it, but let's be frank here, they all end up with a few followers and a lot of work. Developing a YouTube channel is a lot, and we all know really a lot of effort and most do not succeed. They spent countless hours trying to build it with little result.
The question rises, wouldn't it be way wiser to spent all this time on developing more and better classes? At least at Udemy you do have chance to grow organically and make sales from it directly. Growing on YouTune is a lot harder and may not even lead to sales at all.
Sure, if you have an audience somewhere already, by all means, drive them to YouTube, but if you don't have that, you might be wasting a lot of time. Speaking from observation and experience here.
@Art_by_Benjamin I guess you are asking me, although others may be able to answer as well.
As to #6: I think this is very dependent on your subject matter. It is all about establishing your brand, becoming known in your field. You would have to know what discussion groups are relevant to the courses you teach. It may be that on LinkedIn there may be relevant discussions, or even on Twitter. To be honest, I don't do much of this, but I know that others have found it helpful and particularly if you do not yet have an established reputation in your field.
As to #12: This is about a broad media strategy. You never know exactly what will work. I have a YouTube channel and it is all of the intro/promo videos to each my courses, with links back to those courses. But, I also have my own website/blog and email list. I think you have to do everything you can to build a brand presence. This is one way. But, it is certainly not any magic solution.
I hope that helps.
Thanks Lawrence for answering and elaborating a bit more. Broad media strategy could indeed be helpful, though quite some places to establish your presence these day, to broad might also be ineffective.
@LawrenceMMiller I really appreciate this post. It feels like it's full of sensible suggestions of things I either am doing, have done or know I should be doing for my online business (even beyond the scope of Udemy). But as a newbie to this platform, I'm really grateful to learn from instructors like yourself who have multiple courses and many (many) thousands of students. Thank you, Sir. I have bookmarked this post so I can revisit it again and again as I build out my offerings on here.
@LawrenceMMiller thanks a lot for your list of advice. I just got my first course approved and I'm learning what needs to be done to be successful here. Slow, steady, resilient, committed..... I'll learn and grow. Cheers.
I recommend BOTH! You can add a link to your newsletter in the description of your YouTube channel, and reference your YouTube channel in your newsletter.
The reality is that everyone consumes content differently so by cross connecting these two platforms you increase the likelihood that your information will be seen.
The question is, what to put into each? I would recommend your newsletters containing short tips, an occasional checklist, and link references to resources you know, like and trust, to engage your reader. Then point ever edition towards your course(s) for training.
For your YouTube channel I suggest for a short piece, a 5 min “How to” segment, and for a long piece, an interview with a colleague, another expert, or even an occasional live Q&A broadcast - that you can record, edit, and repurpose for your course(s).
Finally, as a bonus, you could create a short ebook on your training topic, and provide it free (for a limited time) to new clients.
For example I use my book Introduction to Fine Art Drone Photography https://a.co/d/fMTWuiB as a lead magnet. It only took a few days to write and even less time to produce and publish on Amazon.