01-25-2019 06:51 AM - edited 08-21-2021 05:36 AM
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Some version of this question is one of the most common by instructors so I thought I would write this, which is a summary of advice from many experienced instructors.
I have compiled a list of things you can or should do to market your course. None of these are short term or an instant path to riches. But, they are things that work if you are serious about building an online business on Udemy. Think strategically, not short term. It often takes a few years of effort to begin to make a significant return on your efforts.
The above is only my advice, but informed by the experience of many other successful instructors,
Larry Miller
Solved! Go to Solution.
01-25-2019 08:44 AM
Go to solutionThis is a great list with a lot of value... every new instructor should take the time to study it, thanks for posting it!
02-05-2019 06:31 AM
Go to solutionNice post. Thanks for sharing.
02-05-2019 11:14 PM - edited 02-05-2019 11:16 PM
Go to solutionHi Lawrence,
Nice and to the point post.
Regards,
Haytham | realarabic.com
02-06-2019 04:12 PM
Go to solutionThanks Larry, I have had a very bad experience with free coupons. Never again.
Blessings for the advice.
02-24-2019 12:16 AM
Go to solutionSuper Awesome.
Adding few more points.
1) Answer the questions in quora related to your course and provide course link.
2) Apply same strategy in reddit.
03-04-2019 09:07 AM
Go to solutionGreat advice, thanks for sharing.
03-22-2019 06:32 AM
Go to solutionwell written
09-05-2019 01:31 PM
Go to solutionGood post Larry!
Agree with pretty much all your points; my takeaway: don't waste money on FB ads directly; also I appreciate the hindsight to only offer FREE coupons to those who have visited/liked our course-related Facebook page - great idea.
Thanks!
Susan
02-08-2020 06:02 PM
Go to solutionnice; and, also, if I could add: don't let One course determine the feasiblity of your teaching efforts. Have a couple of courses on--before, you panic!
04-27-2020 06:13 AM
Go to solutionwonderful suggestions Dear Larry
i have just started 2 days back and was trying to send a message through announcements but could not find thw way.
Can you help me fix the issue. I am not sure its activated to me or not?
with best & Kind Regards
Oh one more question I could find price of Camptasia $100 at some page of Udemy How can I buy this software through Udemy
God bless you Sir
05-27-2020 07:21 PM
Go to solutionHi Lawrence,
Very well written and to-the-point post. Thanx a lot for sharing.
I got my first course published a day ago. Though I have offered a few discounted coupons to people I know might show interest of learning, however, I feel I need access to students from all over. Creating a separate FB/LinkedIn Page part is also done where I am now sharing links to my course. But till now course got 0 reviews and in the search list too it's not easily found. I a, very much worried and I fear that if my course won't be seen to students coming on Udemy, how are they going to enroll for it?
08-13-2023 03:14 AM
Go to solutionThank you for this sharing.
08-13-2023 06:46 AM - edited 08-13-2023 06:49 AM
Go to solutionGood points. Points 6-8 in particular is something we have never really looked into and maybe should explore more extensively. For sure there's a lot of potential in that. If they do not come to your blog, then take your blog to them on LinkedIn.
Maz
08-19-2023 03:30 AM
Go to solutionTruly an awesome post, I learned so much. I wish I had seen this before. 🙂
09-21-2023 05:09 AM
Go to solutionThis is some great advice! 👍
11-24-2023 05:57 AM
Go to solutionThank you for enlightening me ... quite inspiring to learn new workable strategies from you.
02-09-2024 02:24 AM
Go to solutionWow!
What a gold mine!
Thank you for your reply and time !
02-09-2024 05:25 AM
Go to solutionhello,
Thank you very much for that piece of advice.
02-23-2024 09:41 AM
Go to solutionThank you, @LawrenceMMiller for sharing your advice and for summarizing the collective wisdom of the experienced Udemy instructors, and for caring enough to take your time to do this. It's been useful and got some insights.
The very bottom point triggered some thinking when you say "Udemy is not a "passive income".
What is it for you?
I have seen various responses on this topic in the community. And by the way, I am really "green" on Udemy :). Just published my very first course. Feel good about this important milestone.
So, would appreciate knowing your view.
Best,
Dillyara
02-23-2024 10:05 AM - edited 02-24-2024 05:52 AM
Go to solution@DILLYARA I guess the question is, how do you define passive income.
If you put money in a Treasury bond you receive passive income from the interest on that bond. You don't have to do any work.
When you post a course on Udemy, you can just leave it alone and forget it. However, that is not a way to succeed. It is likely to just sit there with tens of thousands of other courses. Most successful instructors have a portfolio of related courses. They build a brand around their area of expertise. That requires a lot of work. Then courses need to be updated periodically. Then you need to do your own marketing, writing posts on LinkedIn, etc. In other words, you have to keep working at it. That is not passive.
I hope that makes sense.
02-24-2024 10:38 AM
Go to solutionHi, @LawrenceMMiller! Apologies for a delayed reply. Have been busy celebrating my birthday with a family:)!
I am absolutely 💯 % with you!
I also view Udemy as one of our visible and creative aids and tools in our personal branding tool-kit.
Best, Dillyara
02-25-2024 10:22 AM
Go to solutionHello Dillyara,
Where is the personal branding tool-kit?
Can you advise?
02-25-2024 11:07 AM
Go to solutionHi @AkınDemir,
When I referred to a personal branding tool-kit, i basically meant the same thing what Lawrence shared in reply to my message.
Let me, perhaps, add a bit more clarity what I meant.
Our overall personal branding tool-kit may include all our social and business media platforms and resources, which would help us develop, boost and sustain our personal brand in public. So that whenever people hear your name, they can already associate it with something.
Some of us may have a broader tool-kit, some less. But overall, it may include your: LinkedIn, YouTube, Instagram activities and engagements with public, books publishing, podcasts, your online or off-line seminars, workshops, corporate trainings, speeches at forums, TEDx, other UDEMY courses...etc.
Hope, this helped clarify what was meant under the personal branding tool-kit.
Cheers,
Dillyara Dosmakova
02-25-2024 12:08 PM
Go to solutionThank you for your reply Dillyara.
It is a very good clarification.
Best wishes
02-24-2024 05:12 AM
Go to solutionThank you for such a great feedback Lawrence.
03-27-2024 06:29 AM - edited 03-27-2024 06:31 AM
Go to solutionHi @LawrenceMMiller!
Thank you for compiling this comprehensive list of marketing strategies for online courses.
Your emphasis on strategic thinking over short-term gains is particularly noteworthy.
We will make sure we follow your suggested checklist!
Best wishes to everyone developing courses!
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