Udemy Promotional Announcements are by far the most effective tool I use to promote my own courses. A promo announcement for a new course is many, many orders of magnitude more effective in driving sales than posting about it on social media, YouTube, blogging, etc. At least for me. Of course you need an existing audience to send them to first, which is why it’s so important to have more than one course.   Coupon links in bonus lectures would probably come in second place, followed by YouTube (sample videos posted to our channel with a link to the Udemy course in the description). Other social media and mailing lists are barely a drop in the bucket, despite steady efforts put into them.   Now, I know some other instructors have been much more successful in using social & mailing lists than I have - I’d love to hear tips from them. What's been most effective for you?   I'd have to agree with you @FrankKane that the promotional announcements are the most productive in terms of sales.  My next closest is sales from my FB student group and to be honest, after that, I have very little sales from other avenues. General social media posts and Youtube videos may get a couple of takers but the number is small.   I'm looking forward to hearing tips from others as well.   Hi @FrankKane ! In my case, for now, I make more sales for my promotions. I call this a factor of simultaneity, I mean that I could not unify in a single channel the effectiveness of my marketing. But if I should mention which channel is the one that receives the most sales, it is for my web page (also because I centralize a lot of traffic by that means). In the marketing courses that I dictate, I just mentioned that it is important to exploit all the free media that exist today, to automate all the tasks that are most possible since we will not always have the time to attend them and that is fundamental, to respond to all the that they write to us consulting about our courses (asi also I generate the means of communication so that they can arrive at me of direct form). The means by which I make more sales are as I said my website and youtube (I do not have many subscribers). In fact I must mention that 10 months ago that I started in udemy, without having a community, or YouTube channel or social networks with my personal brand, and now I am lucky to have almost 13 thousand students. I do not say egocentric, but as an example that you can start from 0 and reach good goals (I'm proud of my achievements and so is the effort I do, you have to work every day (Saturdays and Sundays inclusive) . In summary, for me, all channels are important (but if they are free as social networks are used today, this is called digital presence). If you leave your fingerprint on the internet everywhere, sooner or later whoever looks for a subject that you dictate in your courses, will find you, and if you have a well-made homepage and an incredible promotional video, you will surely buy your course with your coupon   "In summary, for me, all channels are important (but if they are free as social networks are used today, this is called digital presence). If you leave your fingerprint on the internet everywhere, sooner or later whoever looks for a subject that you dictate in your courses, will find you, and if you have a well-made homepage and an incredible promotional video, you will surely buy your course with your coupon"  Thanks. Very good.   I also believe that leaving a digital presence is incredibly valuable. Connecting with the groups of people who could most benefit from my courses is what I'm finding to be most useful - I work with grief in clients so connecting to different grieving groups (that represent my own journey) is most useful. Thanks for sharing your experiences and tips here too. Although I've made courses for a while, I'm only now looking at digital marketing! Be well everyone!   Great achievement, but how did you manage to enrol 13000 students in less than a year? Did you give away a lot of free coupons?  I would love to know.   Some good advice here. Congratulations. One question. You have your website. I also have a website. How do you get traffic, the right kind of traffic to your website? I am just getting a trickle in spite of promoting it on my mailing list and social media. Any advice and suggestions will be gratefully received.  

Question Guys i have a question about FB, i'm not much of a FB user, i only started using it to have some sort of online presence for Udemy. Right now i don't have a large follower base that's interested in my courses, so the only FB marketing i can do is to post in groups. I try to follow all the rules, be as active as i can, not only be there to promote the course and try to not spam.   So the question is: How often do you post with coupons (free or discounted) in FB groups? Once a day per group? Once a week? Right now i'm posting discounted coupons for all my course about once every two days mostly in coupons groups, and that helps with the sales, but sometimes i see that my post starts to show too much in the group page and i fear that people think i'm spamming and kick me out.   Answers Hi there,    To share my too cents...    I created my own Facebook group around 6 months ago and post regularly with education content, the group is now 3.5k members, hot a tipping point and growing by 100+ members a week. I was doing this for a while before even thinking of Udemy, but now that I have my first Udemy course, I have gotten quite a bit of support from it. It is a careful balance between posting and talking about the course and spamming.   My feeling as a promoter on Facebook is passive selling works best, discuss the course and have a discussion as opposed to telling people tk buy this course... as people are very adapt to spotting and ignoring a sales post.    Kind Regards,  Toan   I have a facebook group, think 1 1/2 years old, closing in on 10k members now.  95-98% is helpful content, 2-5% is me selling stuff.    My students are my best marketing tool, they pass certifications, like my teaching style and recommend me to friends and others in groups and forums.    I post content to my group 1-2 times daily (95% auto posted from my blog), students post 1-5 posts daily. I welcome all my group members, I share my knowledge freely, and recommend study resources that are good, not just my own.    I do the same on other groups, but the first 2-4 months I am in groups I post 0% promotional stuff, I help, I answer questions, I support.  After a few months I approach the admins and ask if they are OK with me every so often post my courses/coupons, so far everyone has said yes because I proved myself first. Here the split is also 95/5.    If you join a Facebook group that has a focus on Udemy coupons then just ask the owner/admin how often you can post coupons. For a group like that they usually don't mind very frequent posting of coupons. For a group that doesn't focus on coupons only, make sure you have the permission of the group owner before posting any coupons, even free ones.   A sudden post directing traffic away from the group can be considered spam.  Thor gave good advice above when he stated that you should do a lot of helpful commenting and being a part of a group (when it's not your own group) before even asking to post coupons. It's just polite and shows you have an interest in the group and not just their pocketbooks (which feels like spam again).  I have several groups on FB, my largest one is almost 90K. I don't allow spam in my group (most groups don't) and if someone's first post is directing traffic somewhere else, they get blocked from the group. I do allow some advertising posts but they have to ask permission first.   I do post my own promotions in the group about 2 - 3 times a month. Sometimes less. I balance that with posts that are educational and informative, besides answering endless questions.  So balance what you're doing by being polite, engaging in the groups and be careful not to spam.      I don't post coupons very often, maybe every couple of months or so.   I noticed that most group members are only looking for free stuff.   I neither have time to do this more often nor do I see the benefit of it (same for contributing to groups).  

What are the best days to do promotional emails?   Hey @AbdulAziz  Honestly, I haven't found a best day! For me, it is more about having an engaging title so that people want to open that email, not about what day you send it.   Best Regards Graham   Tuesday morning works best for me outside of Udemy promotions.   In my experience, I noticed that they work better if you send them at the beginning of the week, like Monday or Tuesday, better if in the morning... weekend is to avoid...